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The Rise of Scandinavian Graphic Design: A Look at the Current Trends

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scandinavian graphic design
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The Rise of Scandinavian Graphic Design: A Look at the Current Trends

When we think of Scandinavian design, we often picture minimalistic and functional furniture, white walls, and simple yet elegant typography. However, Scandinavian graphic design has been gaining popularity in recent years, and it’s not hard to see why. In this article, we’ll take a look at the current trends in Scandinavian graphic design, and why it’s becoming such a sought-after style.

H1: What is Scandinavian Graphic Design?

Scandinavian graphic design is a style that has its roots in the mid-20th century. It’s characterized by its minimalistic approach, simplicity, and functionalism. The goal is to communicate a message in the clearest and most straightforward way possible, using as few elements as possible. This style is often associated with the Scandinavian countries of Denmark, Norway, and Sweden, but it has gained worldwide popularity in recent years.

H2: The Current Trends in Scandinavian Graphic Design

The following are some of the current trends in Scandinavian graphic design:

1. Minimalism

Minimalism is at the heart of Scandinavian graphic design. It’s all about removing anything unnecessary to get to the essence of the message. This means simple typography, clean lines, and a limited color palette. This trend has been seen in various mediums, such as branding, advertising, and even social media.

2. Bold Typography

While Scandinavian design is known for its simplicity, it doesn’t mean that it can’t make a statement. Bold typography is becoming a popular trend in this style. A strong and clear message can be conveyed by using one or two bold letters as the focal point of the design.

3. Geometric Shapes

Geometric shapes are also a popular trend in Scandinavian graphic design. These shapes can give a design a modern and sophisticated look while still maintaining a minimalistic approach. The use of geometric shapes can be seen in branding, packaging, and web design.

4. Organic Forms

While geometric shapes are popular in Scandinavian graphic design, organic forms are also making a comeback. By incorporating natural shapes and curves into a design, it can evoke a sense of warmth and approachability. This trend can be seen in packaging, print design, and even websites.

5. Hand-Drawn Illustrations

Finally, hand-drawn illustrations are also becoming popular in Scandinavian graphic design. This trend adds a personal touch to a design and can make it stand out. By using hand-drawn elements in a design, it can create a unique and charming look.

H3: Why is Scandinavian Graphic Design Becoming Popular?

Scandinavian graphic design has been gaining popularity in recent years because of its minimalistic approach and focus on functionality. In today’s digital world, where we’re constantly bombarded with information, a design that communicates its message clearly and concisely is more important than ever. Additionally, the use of organic forms and hand-drawn illustrations can add a personal and approachable touch to a design. Overall, Scandinavian graphic design offers a balance of simplicity and sophistication that has made it a popular choice for many brands and designers.


Scandinavian graphic design’s popularity is on the rise, thanks to its minimalistic approach, focus on functionality, and balance of simplicity and sophistication. The current trends in Scandinavian graphic design include minimalism, bold typography, geometric shapes, organic forms, and hand-drawn illustrations. These trends have allowed designers to create designs that are clear, concise, and approachable, making them stand out in today’s digital world.


Q: What is the best way to incorporate Scandinavian graphic design into my branding?
A: The key to incorporating Scandinavian graphic design into your branding is to focus on simplicity and functionality. Use a limited color palette, clean lines, and minimalistic typography to communicate your message clearly.

Q: Can Scandinavian graphic design be used in print design?
A: Yes, Scandinavian graphic design can be used in print design. In fact, many designers use this style for packaging, brochures, and business cards.

Q: What software should I use to create Scandinavian graphic design?
A: While there’s no specific software required, Adobe Illustrator is a popular choice for creating designs with clean lines and geometric shapes.

Q: Are there any specific colors that are used in Scandinavian graphic design?
A: Scandinavian graphic design often uses neutral colors such as white, black, and gray, along with muted pastels.

Q: Can I incorporate other design styles with Scandinavian graphic design?
A: Yes, you can incorporate other design styles with Scandinavian graphic design. However, it’s important to maintain the core principles of simplicity, functionality, and minimalism that are at the heart of this style.

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