The Top 100 Direct Selling Companies in the World

Title: The Top 100 Direct Selling Companies in the World

Direct selling has been a popular way for individuals to start their own business or earn extra income for decades. With the rise of social media and e-commerce, the direct selling industry has seen significant growth in recent years. In this article, we will cover the top 100 direct selling companies in the world, based on their revenue and market share.

H1: What are Direct Selling Companies?

Direct selling companies are businesses that distribute products or services directly to consumers through independent representatives or consultants. This business model allows individuals to sell products without the need for a physical storefront, and they can earn a commission based on their sales.

Direct selling companies can sell a variety of products or services, including skincare, wellness products, housewares, and technology products. In recent years, direct selling companies have also started incorporating e-commerce into their business models, making it easier for consumers to purchase products online.

H2: The Top 100 Direct Selling Companies in the World

In 2019, the direct selling industry had a global revenue of $180.5 billion, according to the Direct Selling Association. The top 100 direct selling companies accounted for 84% of this revenue, with the top ten companies making up 46% of the revenue.

The top ten direct selling companies in the world are:

1. Amway – $8.8 billion
2. Avon Products Inc. – $5.5 billion
3. Herbalife Nutrition Ltd. – $4.9 billion
4. Vorwerk – $4.4 billion
5. Infinitus – $4.1 billion
6. Mary Kay Inc. – $3.6 billion
7. Natura & Co. – $3.6 billion
8. Nu Skin Enterprises Inc. – $2.4 billion
9. Tupperware Brands Corp. – $2.3 billion
10. Oriflame – $1.33 billion

H3: Amway

Amway is a multi-level marketing company that specializes in health and beauty products. Founded in 1959, the company has a global presence and operates in over 100 countries. Amway’s top-selling products include Nutrilite vitamins and supplements, Artistry skincare products, and XS Energy Drinks. In 2019, Amway had a revenue of $8.8 billion, making it the top direct selling company in the world.

H3: Avon Products Inc.

Avon Products Inc. is a beauty and personal care products company that specializes in skincare, fragrances, and cosmetics. Founded in 1886, the company has a global presence and is listed on the New York Stock Exchange. Avon’s top-selling products include its Anew skincare range, Mark makeup range, and Far Away fragrances. In 2019, Avon had a revenue of $5.5 billion, making it the second-largest direct selling company in the world.

H3: Herbalife Nutrition Ltd.

Herbalife Nutrition Ltd. is a nutritional supplement and weight loss company that was founded in 1980. The company operates in over 90 countries and has over 2.5 million independent distributors worldwide. Herbalife’s top-selling products include the Formula 1 meal replacement shake, Herbal Tea Concentrate, and Protein Bars. In 2019, Herbalife had a revenue of $4.9 billion, making it the third-largest direct selling company in the world.

H3: Vorwerk

Vorwerk is a home appliance and cosmetics company that was founded in Germany in 1883. The company operates in over 70 countries and its top-selling products include the Thermomix kitchen appliance and the Kobold vacuum cleaner. In 2019, Vorwerk had a revenue of $4.4 billion, making it the fourth-largest direct selling company in the world.

H3: Infinitus

Infinitus is a health supplements and wellness company that was founded in China in 1992. The company has a global presence and operates in over 30 countries. Infinitus’ top-selling products include its Zhonggan Lingzi health supplements and Jingcheng toothpaste. In 2019, Infinitus had a revenue of $4.1 billion, making it the fifth-largest direct selling company in the world.

H3: Mary Kay Inc.

Mary Kay Inc. is a beauty and skincare company that was founded in 1963. The company operates in over 40 countries and has more than 3.5 million independent beauty consultants worldwide. Mary Kay’s top-selling products include its TimeWise skincare range and Satin Lips lip balm. In 2019, Mary Kay had a revenue of $3.6 billion, making it the sixth-largest direct selling company in the world.

H3: Natura & Co.

Natura & Co. is a Brazilian beauty and personal care company that was founded in 1969. The company operates in over 70 countries and manages several direct selling brands, including Natura, Aesop, and The Body Shop. Natura’s top-selling products include its Ekos hair and skincare range and the Chronos facial line. In 2019, Natura & Co. had a revenue of $3.6 billion, making it the seventh-largest direct selling company in the world.

H3: Nu Skin Enterprises Inc.

Nu Skin Enterprises Inc. is a skincare and nutritional supplement company that was founded in 1984. The company operates in over 50 countries and has more than 1.2 million independent distributors worldwide. Nu Skin’s top-selling products include its ageLOC skincare and nutritional supplements. In 2019, Nu Skin had a revenue of $2.4 billion, making it the eighth-largest direct selling company in the world.

H3: Tupperware Brands Corp.

Tupperware Brands Corp. is a home and kitchen products company that was founded in 1948. The company operates in over 100 countries and its top-selling products include its signature food storage containers, microwave cookware, and serveware. In 2019, Tupperware had a revenue of $2.3 billion, making it the ninth-largest direct selling company in the world.

H3: Oriflame

Oriflame is a Swedish beauty and skincare company that was founded in 1967. The company operates in over 60 countries and has more than 3.6 million independent consultants worldwide. Oriflame’s top-selling products include its skin care, hair care, and color cosmetics ranges. In 2019, Oriflame had a revenue of $1.33 billion, making it the tenth-largest direct selling company in the world.

H2: Conclusion

Direct selling has become a popular way for individuals to start their own business or earn extra income. The top 100 direct selling companies in the world have seen significant growth in recent years, with several companies exceeding billions of dollars in revenue. As the demand for health, beauty, and wellness products continues to increase, direct selling companies are poised for continued success in the coming years.

H2: FAQs

1. Is direct selling legal?
Answer: Yes, direct selling is a legal business model that is regulated by the government in most countries.

2. How do I become a direct selling consultant?
Answer: To become a direct selling consultant, you will need to find a company that you are interested in and sign up as a consultant through their website.

3. How much money can I make as a direct selling consultant?
Answer: The amount of money you can make as a direct selling consultant will depend on several factors, including the company you sign up with, how much time and effort you put into your business, and your sales skills.

4. Are there any risks associated with direct selling?
Answer: Like any business venture, direct selling comes with risks. It is important to research the company you are interested in and make sure that their business practices are ethical and sustainable.

5. What are some tips for succeeding in direct selling?
Answer: Some tips for succeeding in direct selling include setting realistic goals, building a strong network, prioritizing customer service, and staying motivated and committed to your business.