Email marketing remains one of the most effective ways to reach your target audience and create a meaningful connection with your customers. But how do you know if your email campaigns are performing at a level that is both effective and competitive? That’s where email marketing benchmarks come in. By comparing your email performance to industry standards, you can see how well your campaigns are performing and identify areas for improvement. In this article, we’ll explore the ultimate email marketing benchmarks for 2020 and how you can use them to improve your email campaigns.
H1: The Ultimate Email Marketing Benchmarks: Compare Your Industry’s Performance in 2020
Email Open Rates
Email open rates vary depending on the type of email and the industry. According to email marketing surveys, the average open rate across all industries is around 22%. However, some industries, such as government, non-profit, and healthcare, have higher open rates compared to others, such as marketing, advertising, and retail. To improve email open rates, consider crafting attention-grabbing subject lines and using personalized content.
H2: Email Click-Through Rates
Click-through rates (CTR) refer to the percentage of subscribers who click on a link within an email. The average CTR for all industries is around 2.5%. However, some industries, such as non-profits, have higher CTRs than others. The content of an email, the clarity of the call-to-action, and the placement of links all impact CTR. To improve CTR, focus on creating relevant content that resonates with your audience and placing links strategically within your emails.
H2: Bounce Rates
Bounce rates represent the number of emails that were undeliverable and returned as undeliverable to the sender. Bounce rates vary depending on the industry and can be caused by a variety of factors such as outdated email addresses, spam filters, and technical issues. The average bounce rate across all industries is around 0.3%. To improve bounce rates, consider regularly cleaning up your email list and ensuring all email addresses are up-to-date and valid.
H2: Conversion Rates
Conversion rates refer to the percentage of subscribers who completed a desired action, such as making a purchase or filling out a form. The average conversion rate across all industries is around 2.5%. However, some industries, such as media and publishing, have higher conversion rates than others. To increase conversion rates, focus on creating targeted content and offers that resonate with your audience and provide clear and easy-to-follow calls-to-action.
H2: Unsubscribe Rates
Unsubscribe rates refer to the percentage of subscribers who opt-out of receiving future emails. The average unsubscribe rate across all industries is around 0.2-0.3%. Unsubscribe rates can be caused by a variety of factors, such as irrelevant content, sending too many emails, or subscribers simply losing interest. To reduce unsubscribe rates, focus on providing relevant content and personalizing your emails to your audience’s interests.
H2: Mobile Optimization
With more and more people accessing their email on mobile devices, it’s crucial to ensure your email campaigns are mobile-optimized. The average mobile opening rate across all industries is around 45%. To optimize for mobile, focus on creating responsive email designs that are easy to navigate and view on different screen sizes.
H2: Overall Deliverability
Deliverability refers to the percentage of emails that are successfully delivered to subscribers’ inboxes. The average deliverability rate across all industries is around 85%. To ensure optimal deliverability, focus on maintaining a clean email list and targeting your emails to engage subscribers who are most likely to be interested in your content.
By comparing your email marketing performance to industry benchmarks, you can gain valuable insights into how your campaigns are performing and identify areas for improvement. Focus on factors such as open rates, conversion rates, CTR, and unsubscribe rates to optimize your email campaigns for maximum impact.
1. How often should I send emails to my subscribers?
Answer: The frequency of email campaigns varies depending on the industry and the nature of the content. Generally, it’s recommended to send email campaigns once a week or once every two weeks to avoid overwhelming subscribers with too many emails.
2. How can I improve my email subject lines?
Answer: You can improve your subject lines by using attention-grabbing language, personalizing the subject line to the recipient, and providing a clear indication of the content within the email.
3. What is the best time to send emails?
Answer: The best time to send emails varies depending on the industry and the target audience. Generally, send emails during the week during office hours.
4. Can social media be integrated with email campaigns?
Answer: Yes, social media can be integrated with email campaigns by linking to social media profiles and incorporating social media sharing buttons within the email.
5. What is the average size of email lists in different industries?
Answer: The average size of email lists varies depending on the industry, ranging from a few hundred to hundreds of thousands of subscribers. However, it’s important to maintain a clean email list and target campaigns to interested subscribers, rather than focusing solely on the size of the list.