The Ultimate Guide to HubSpot Marketing Contacts: Everything You Need to Know
HubSpot marketing contacts are a powerful tool for businesses looking to streamline their marketing efforts. With HubSpot contacts, marketers can manage their leads, organize their customer data, and improve their customer interactions. In this ultimate guide, we’ll cover the basics of HubSpot marketing contacts, as well as some advanced tips and tricks to help you make the most of this valuable resource.
What are HubSpot Marketing Contacts?
HubSpot marketing contacts are essentially the backbone of your marketing efforts in HubSpot. These contacts are individual records that track your interactions with your customers and leads over time. This data is then used to segment your audience and customize your marketing efforts.
Creating a HubSpot Marketing Contact
To create a new HubSpot marketing contact, simply navigate to the Contacts tab in your HubSpot account, and click the “Create Contact” button. From here, you’ll be prompted to fill out a variety of fields, including name, email address, company, and more.
Importing Contacts to HubSpot
If you already have a list of contacts that you’d like to import into HubSpot, you can do so easily by navigating to the Contacts tab and selecting “Import” from the dropdown menu. From here, you can choose to import contacts from a CSV or Excel file, or from a third-party integration.
Organizing Your Contacts
Once you’ve created or imported your contacts, it’s important to organize them in a way that makes sense for your business. HubSpot offers a variety of tools to help you categorize and segment your contacts, including lists, tags, and custom properties.
Lists: Lists are simply groups of contacts that share a common trait or behavior. For example, you might create a list of all contacts who have visited your website in the past 30 days, or a list of contacts who have engaged with a specific email campaign.
Tags: Tags are similar to lists, but more flexible. With tags, you can add multiple tags to a single contact, allowing for more nuanced segmentation. For example, you might tag a contact as both “interested in product A” and “attended trade show B”.
Custom Properties: Custom properties allow you to add additional information to your contacts beyond the standard fields like name and email. For example, you might create a custom property for “job title” or “industry”, which can then be used to segment your contacts more effectively.
Using HubSpot Marketing Contacts for Lead Nurturing
One of the key benefits of HubSpot marketing contacts is their ability to help you nurture your leads over time. By tracking your interactions with your leads and segmenting them based on their behavior and interests, you can deliver targeted, personalized messaging that is more likely to convert.
Lead Scoring: Lead scoring is a powerful feature in HubSpot that allows you to assign a value to each contact based on their behavior and interests. For example, a contact who has filled out a form on your website might be assigned a higher score than a contact who has only visited your homepage.
Lead Nurturing Workflows: Lead nurturing workflows are automated campaigns that are triggered by a specific behavior or action. For example, you might create a workflow that sends a series of follow-up emails to contacts who have downloaded a specific whitepaper from your website.
Personalization Tokens: Personalization tokens allow you to easily insert personalized information into your marketing communications. For example, you might use a personalization token to address a contact by their first name in an email.
Advanced HubSpot Marketing Contact Strategies
While the basics of HubSpot marketing contacts are fairly straightforward, there are a variety of advanced strategies that can help you get even more value from this powerful tool.
Lead Rotation: Lead rotation is a strategy commonly used in sales teams, where incoming leads are automatically assigned to specific sales reps based on specific criteria. HubSpot’s lead rotation feature can be configured based on a variety of factors, such as geography or product interest.
Lead Scoring Based on Website Activity: In addition to traditional lead scoring based on form fills and email opens, you can also score your leads based on their behavior on your website. By tracking which pages they visit and how long they spend there, you can gain valuable insight into their interests and needs.
Using HubSpot Marketing Contacts for Customer Retention
Finally, it’s worth noting that HubSpot marketing contacts can also be a valuable tool for customer retention. By tracking your interactions with your best customers over time and delivering personalized messaging, you can increase customer loyalty and reduce churn.
Customer Retention Workflows: Similar to lead nurturing workflows, customer retention workflows can be used to deliver targeted messaging to your existing customers. For example, you might create a workflow that sends out a special offer to customers who haven’t made a purchase in a while.
Customer Win-Back Campaigns: If a customer cancels their subscription or stops using your product, it’s not necessarily the end of the road. HubSpot marketing contacts can be used to identify these customers and deliver win-back campaigns that encourage them to come back.
HubSpot marketing contacts are a powerful tool for businesses looking to streamline their marketing efforts and improve their customer interactions. By following the tips and strategies outlined in this guide, you can make the most of this valuable resource and achieve even greater success with your marketing campaigns.
1. How can I delete a contact in HubSpot?
To delete a contact in HubSpot, simply navigate to the Contacts tab and select the contact you wish to delete. From here, click the “Actions” button and choose “Delete contact”.
2. Can I export my contacts from HubSpot?
Yes, you can export your contacts from HubSpot at any time. Simply navigate to the Contacts tab and click the “Export” button.
3. Can I import contacts from other CRM systems into HubSpot?
Yes, HubSpot supports a variety of integrations with other CRM systems, including Salesforce and Microsoft Dynamics.
4. What is the difference between a list and a tag in HubSpot?
Lists are groups of contacts who share a common trait or behavior, while tags are more flexible and can be used to apply multiple labels to a single contact.
5. How can I improve my lead nurturing workflows in HubSpot?
To improve your lead nurturing workflows, focus on delivering targeted, personalized messaging based on the behavior and interests of each lead. Use personalization tokens and test different messaging to see what works best.