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The Ultimate Guide to Using a Social Media Planner

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The Ultimate Guide to Using a Social Media Planner

Welcome to the ultimate guide to using a social media planner! In today’s hyper-connected world, social media has become an essential tool for businesses to connect with their audience, promote their brand and ultimately drive sales. However, with so much content vying for our attention, it can be challenging to stand out amidst the crowd. This is where social media planning comes into play. In this guide, we’ll dive into what a social media planner is, why it’s important, and how you can create and use one to take your social media game to the next level.

What is a Social Media Planner?

At its core, a social media planner is a document or tool that outlines your social media strategy. It’s an organizational tool that helps you stay on top of what content you’re sharing, when you’re sharing it, and where you’re sharing it. A social media planner can range from a simple spreadsheet to a more complex tool like Hootsuite or Sprout Social, depending on your business’s needs.

Why is Social Media Planning Important?

Social media planning is a critical component of any successful social media strategy. Without a plan, it’s easy to fall into the trap of sharing content haphazardly, or worse, not sharing content at all. Social media planning allows you to map out your content, visually see how it will look on your social channels, and ensure that your content is aligned with your overall brand messaging and goals.

Creating Your Social Media Planner

Now that we’ve established what a social media planner is and why it’s important, let’s dive into how to create one. The first step is to establish your goals. What do you want to achieve with your social media efforts? This could be anything from increasing brand awareness to driving sales or generating leads. Once you’ve established your goals, you should determine which social media channels make the most sense for your business. This might be Instagram, Facebook, Twitter, or LinkedIn, depending on where your audience is most active.

Next, decide on the types of content you want to share. This might include blog posts, promotional offers, images, videos, or user-generated content. It’s important to keep your content varied to keep your audience engaged. Once you’ve determined your content types, establish a content calendar that outlines when you’ll share each type of content. This could be daily, weekly, or monthly, depending on your business’s needs.

Using Your Social Media Planner

Now that you’ve created your social media planner, it’s time to put it into action. A social media planner is only effective if it’s used consistently. Make sure to schedule your content using a scheduling tool or manually, so that you’re not scrambling to share content at the last minute. You may also want to consider using analytics tools to track your social media metrics and make adjustments to your strategy based on your performance.


Creating a social media planner can seem overwhelming at first, but it’s an essential tool for any business looking to make a mark on social media. By establishing your goals, determining the types of content you want to share, and creating a content calendar, you’ll be well on your way to building a social media presence that drives business results. Keep in mind that social media is constantly evolving, so don’t be afraid to adapt your strategy as needed. Follow these steps, stay consistent, and watch your social media presence soar.


Q: Do I need to use a social media planner for my business?
A: While not mandatory, using a social media planner can help keep your social media strategy organized and consistent, leading to better results.

Q: How often should I update my social media planner?
A: It’s a good idea to set aside time each month to update your social media planner based on your business’s needs and changing social media trends.

Q: What are the benefits of using a social media scheduling tool?
A: A social media scheduling tool can save you time by allowing you to schedule your content in advance, and can help ensure consistency across all of your social media channels.

Q: Can social media planning help me save money?
A: Absolutely! By planning your content in advance, you can ensure that you’re not wasting money on ad spend for content that isn’t getting results.

Q: What if I don’t have the time/resources to create a social media planner?
A: There are many affordable social media planning tools available, or you could consider outsourcing your social media planning to a digital marketing agency.

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