At the much-anticipated TikTok Shop Seller Summit 2025, the platform underscored its dedication to empowering Filipino Micro, Small, and Medium Enterprises (MSMEs) with a groundbreaking announcement: the upgraded ACE Indicator System. With over 800 sellers and partners in attendance, this event signified a pivotal moment for growth and innovation in the digital marketplace.
The Launch of ACE 2.0: A Game-Changer for Sellers
During the summit, TikTok Shop unveiled the enhanced ACE Indicator System, a proprietary framework designed to amplify brand performance through three essential pillars: Assortment, Content, and Empowerment. This upgrade is aimed squarely at helping sellers navigate the complexities of the fast-paced digital ecosystem.
“We’re thrilled to present this upgraded ACE framework as part of our commitment to assist our sellers in thriving within the digital landscape,” remarked Franco Aligaen, Marketing Lead for TikTok Shop Philippines. “Many brands credit their success on the platform to ACE, which provides vital guidelines for optimizing product offerings, crafting engaging content, and strategizing discounts and vouchers. We’re eager to see more sellers succeed with the new and refined version.”
Diving Deeper into Shopper Insights
With ACE 2.0, sellers gain access to deeper insights into consumer behavior, categorizing SEA shoppers into eight distinct and targetable consumer groups. From Gen-Z Students to Mid-Life Budgeters, this segmentation allows brands to tailor their content and promotional strategies to effectively engage each audience.
Real Success Stories from the Field
During a panel discussion, various brand representatives highlighted how their utilization of ACE 2.0 resulted in significant brand visibility, attracting both new and repeat customers. Lorin Tan, Marketing Head of Tiny Buds Baby Naturals, shared insights: “By aligning our product strategies with consumer trends, supplementing discounts on free shipping, timing livestreams for peak engagement, and offering cashback, we witnessed substantial sales increases and new customer acquisition.”
Empowering Sellers with Smart Tools
Complementing ACE 2.0 are TikTok Shop’s innovative business solutions, including Shipping Fee, Bonus Cashback, Mega Discounts, and Flash Sale initiatives. Ariana Henares, Head of E-Commerce at Nestlé, mentioned a remarkable 38% GMV uplift during the 3.3 campaign thanks to these tools.
“Integrating Mega Discount vouchers with livestreaming proved transformative,” Henares added. “This strategy not only boosted livestream GMV but also brought in new buyers who encountered our brand through high-visibility campaigns.”
Success Stories and the TikTok Shop Ecosystem
The summit also showcased the growing triumph of TikTok Shop Mall, designed to bolster customer trust. Sellers in TikTok Shop Mall benefit from verified seller tags, premium campaign placements, and exclusive promotions. Interestingly, brands within TikTok Shop Mall enjoyed sales growth 2.2x faster than their general marketplace counterparts, highlighting the powerful impact of this feature.
Celebrating Achievements and Future Endeavors
The summit culminated in the TikTok Shop Awards, celebrating standout sellers who demonstrated ingenuity, resilience, and excellence in leveraging the platform. Recognized for their achievements, winners included Issy Cosmetics (Mega Campaign Star Award), Drip and Bites (Inspiring MSME Award), and Dani Barretto (Superstar Creator).
Looking ahead, TikTok Shop announced the upcoming 6.6 Bonggang Birthday Sale, an annual shopping event aimed at connecting sellers with millions of consumers through exclusive offers and engaging content. Scheduled from June 2-6, this sale embodies TikTok Shop’s ongoing mission to maximize opportunities for sellers, especially MSMEs.
“TikTok Shop Summit Pilipinas 2025 reflects the passion and hard work of Filipino entrepreneurs,” Aligaen commented. “Every announcement made during the summit speaks to our vision of an inclusive platform where all businesses can thrive, whether starting their journey or scaling further. We’re dedicated not just to aid their success in social commerce but also to amplify their narratives and nurture a growing business ecosystem.”
ADVT.
This article is brought to you by TikTok Shop.
