Tokyo Lifestyle Co., Ltd. Launches New Direct Store

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## Tokyo Lifestyle Co., Ltd. Set to Launch New Store in Kowloon

**Tokyo Lifestyle Co., Ltd.**—a prominent name in the world of Japanese beauty, health, and lifestyle—has exciting news for enthusiasts! The company, listed on Nasdaq under the ticker **TKLF**, is poised to **expand its retail presence** significantly with the opening of a new, directly operated store in the bustling district of Kowloon, Hong Kong. Mark your calendars for **September 2025**, when this new location invites customers to indulge in a uniquely curated shopping experience.

### A New Haven for Japanese Culture

Located at **Shop L218A, 2nd Floor, Retail Portion, AIRSIDE, 2 Concorde Road**, this new store promises to be a captivating destination for both locals and tourists. The AIRSIDE building itself is an architectural marvel—boasting **47 stories** of modernity in Kowloon’s vibrant **Kai Tak neighborhood**. This area, known for its dynamic mixed-use developments, positions the store ideally for success.

#### What to Expect from the New Store

Inside this new establishment, shoppers can immerse themselves in the essence of Japanese lifestyle and culture. The store’s offerings will feature a variety of high-quality, fashionable products that capture the spirit of contemporary Japan. From **luxury beauty products** to **trending electronic gadgets**, Tokyo Lifestyle aims to create a shopping haven that reflects the **elegance and innovation** of its heritage.

### Insights from Leadership

In a recent statement, **Mr. Mei Kanayama**, the Principal Executive Officer of Tokyo Lifestyle, expressed enthusiasm for this endeavor, highlighting the store’s strategic placement in an area with **untapped commercial potential**. “This addition to our network is vital for comprehensive market coverage in this international city,” he stated.

**Key Takeaways from Mr. Kanayama’s Remarks**:

– **Enhanced Brand Recognition**: The store is expected to elevate the brand’s visibility among both local residents and international visitors.

– **Customer Engagement**: Each Tokyo Lifestyle store is meticulously designed to attract and build lasting relationships with customers, fostering **brand loyalty**.

– **Commitment to Growth**: The initiative aligns with the company’s ongoing strategy to deliver long-term value to shareholders while expanding its footprint.

### Discover Tokyo Lifestyle

**About Tokyo Lifestyle Co., Ltd.**:

Headquartered in **Tokyo, Japan**, and previously known as **Yoshitsu Co., Ltd.**, the company serves a broad market across **Hong Kong, Japan, North America, Thailand**, and the **United Kingdom**. Tokyo Lifestyle’s diverse product range encompasses:

– **Beauty Items**: Skincare, cosmetics, fragrances, and more
– **Health Products**: Over-the-counter drugs and supplements
– **Sundry Goods**: Home essentials and lifestyle items

The commitment to quality remains unwavering as they cater to various customer needs through both **brick-and-mortar** and **online platforms**.

### Forward-Looking Statements

Like any growing company, Tokyo Lifestyle’s journey includes forward-looking statements concerning its business strategy and market performance. Investors interested in more details can find comprehensive information in the company’s filings with the [U.S. Securities and Exchange Commission](https://www.sec.gov/).

### Connect with Us

For inquiries, reach out to:

**Tokyo Lifestyle Co., Ltd.**
Investor Relations Department
Email: [[email protected]](mailto:[email protected])

**Ascent Investor Relations LLC**
Tina Xiao, President
Phone: +1-646-932-7242
Email: [[email protected]](mailto:[email protected])

This new storefront will not just be a retail outlet; it’s a **gateway to a cultural experience** that embodies the elegance and vibrancy of Japan. Don’t miss this exciting development in Hong Kong, where **Tokyo Lifestyle** is set to enchant consumers with its signature flair and quality offerings. Stay tuned for more updates as we approach the grand opening!

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