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Top 10 Social Media Campaigns that Went Viral in 2020

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best social media campaigns 2020
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Top 10 Social Media Campaigns that Went Viral in 2020

In 2020, social media has been instrumental in shaping how businesses interact with their audience. With billions of social media users worldwide, viral campaigns have become an essential aspect of digital marketing. Social media campaigns allow companies to reach broader audiences and boost engagement, which helps increase traffic and ultimately, sales. In this article, we will highlight the top 10 social media campaigns that went viral in 2020.

1. The #ShareTheOrange Campaign

The #ShareTheOrange campaign, created by the Alzheimer’s Society, aimed to raise awareness about Alzheimer’s disease. The campaign featured a video about the disease that showcased an orange being squeezed until it was depleted. The video encouraged people to share it, and within days, it had millions of views, making it a viral sensation.

2. Nike’s Living Room Cup Campaign

Nike’s Living Room Cup campaign encouraged people to stay fit during the COVID-19 pandemic. The campaign featured some of the world’s top athletes and challenged people to participate in fitness activities from their homes. The campaign’s hashtag rapidly spread across social media, with millions of people participating in the challenges worldwide.

3. The #ShareASmile Campaign

The #ShareASmile campaign, created by Cadbury, aimed to bring joy to people’s lives. The campaign encouraged people to share photos of themselves smiling and participants were rewarded with free chocolate. The campaign helped Cadbury connect with their audience in a fun and interactive way.

4. The ALS Association’s #ALSPepperChallenge

The ALS Pepper Challenge was a viral social media campaign that raised awareness about ALS. People took on the challenge by eating a hot pepper and then nominating others to do the same. The campaign raised a significant amount of money for the ALS Association and helped bring attention to the disease.

5. The #StayHomeStaySafe Campaign

The #StayHomeStaySafe campaign, launched during the COVID-19 pandemic, aimed to create awareness about the importance of staying at home to prevent the spread of the virus. It quickly became one of the most popular social media campaigns in 2020, spreading the message of safety and social responsibility.

6. The #SocialDistancing Campaign

The #SocialDistancing campaign, launched in response to the COVID-19 pandemic, emphasized the importance of social distancing. The campaign was endorsed by celebrities and influencers worldwide and helped raise awareness about the need to stay safe and protect others.

7. The #DollyPartonChallenge

The #DollyPartonChallenge was a fun and interactive social media campaign that featured people sharing photos of themselves through four different perspectives. The campaign went viral, with celebrities and influencers joining in and making it a global phenomenon.

8. The #TeamTrees Campaign

The #TeamTrees campaign aimed to plant 20 million trees by 2020. It was a viral social media campaign that helped raise awareness about climate change and environmental issues. The campaign quickly gained traction, with millions of people around the world participating in the challenge.

9. The #SayHerName Campaign

The #SayHerName campaign, launched to honor Breonna Taylor and other Black women who lost their lives due to racial injustice, went viral in 2020. Celebrities and influencers took to social media to show their support for the campaign, raising awareness about the need for social justice and equality.

10. The #BlackoutTuesday Campaign

The #BlackoutTuesday campaign aimed to show solidarity with the Black Lives Matter movement. People posted black squares on their social media accounts as a way of showing their support and helping to bring attention to the issues of racial inequality and injustice.


In conclusion, social media campaigns have become vital in shaping how businesses interact with their audience. These top 10 viral social media campaigns in 2020 have been instrumental in raising awareness about various issues and connecting with people worldwide. Companies that create engaging social media campaigns, like the ones highlighted above, can create positive impacts and increase engagement with their audience.


1. What is a viral social media campaign?

A viral social media campaign is a marketing campaign that spreads rapidly online through social media platforms, reaching a vast audience.

2. Why are social media campaigns important?

Social media campaigns are important because they allow companies to connect with their audience, increase engagement, and ultimately, drive sales and brand awareness.

3. How can I launch a successful social media campaign?

To launch a successful social media campaign, you need to create engaging content, set clear objectives, use appropriate hashtags, and track your campaign’s performance.

4. How can I measure the success of my social media campaign?

You can measure the success of your social media campaign by tracking analytic data, such as clicks, impressions, and engagement rates.

5. Can any business launch a social media campaign?

Yes, any business can launch a social media campaign. Social media platforms are accessible to everyone, and campaigns can be tailored to suit different businesses and objectives.

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