## Uganda to Host a Groundbreaking Branding Summit: Exploring Emotional Connections and Brand Loyalty
Uganda is ready to take **center stage** as it welcomes the **inaugural Datamine ASC Summit 2025** in Kampala. This pivotal engagement promises to reshape the **future of brand leadership** by diving deep into **emotional intelligence**, **cultural resonance**, and pivotal **purpose-driven storytelling**.
### Event Overview
Organized by the **Datamine Centre for Professional Studies**, the summit is set for **Friday, June 27, 2025**, at the esteemed **Hotel Africana**. Attendees will have the unique opportunity to learn from **Mr. Graham Robertson**, a **globally renowned Canadian brand strategist** and founder of **Beloved Brands**. This marks Mr. Robertson’s **first professional engagement in East Africa**, making it an unmissable event for marketing professionals.
#### Insights from a Brand Expert
“The paradigm of **brand building** has shifted,” remarks Robertson, drawing from his extensive experience with industry giants like **Coca-Cola**, **Johnson & Johnson**, and the **NFL**. “It’s no longer just about messaging dominance; it’s about forging **deep emotional bonds** that inspire **loyalty and trust**.”
### Theme and Objectives
Under the tagline, **“The Art and Science of Emotional Connections in a Competitive World,”** this summit aims to create an **interdisciplinary platform** for executives, marketers, and creatives. Participants will explore how modern brand development is shaped by **socio-cultural dynamics** and **emotional intelligence**.
Ms. **Hajara Ddagire Batuuka**, Head of Marketing at **Nation Media Group**, emphasizes the summit’s significance: “At NMG, we aim to cultivate authentic connections with audiences. The focus of this summit aligns perfectly with our core values.”
Similarly, Ms. **Caroline Ampaire**, Digital & Media Manager at **Uganda Breweries Limited**, believes this event is a golden opportunity to reflect on the evolution of some of Uganda’s most beloved consumer brands.
### Summit Agenda
The summit will feature a **robust itinerary**, divided into three dynamic sessions:
– **C-Suite Session (8:00 a.m. – 12:00 p.m.)**
An exclusive forum aimed at offering **boardroom-level insights** for senior executives on strategic brand stewardship.
– **Main Session (1:00 p.m. – 5:00 p.m.)**
Open to registered delegates, this session will include keynote presentations and a vital **expert panel discussion**.
– **Networking Session (from 6:00 p.m.)**
A facilitated evening dedicated to **industry networking** and **partnership development**, enhancing collaboration and relationship building.
#### Panel Discussion Highlights
Moderated by **Mr. Johnpaul Okwi**, Brand Sponsorships & Events Manager at **MTN Uganda**, the main panel will focus on the theme of **emotional relevance** in brand strategy. Notable panellists will include senior marketing leaders from:
– **Uganda Tourism Board**
– **dfcu Bank**
– **Kansai Plascon Uganda**
– **Uganda Breweries**
– **Saladin Media**
Additional speakers include:
– **Ms. Cinderella Sanyu Okuyo**, President, **Uganda Musicians Association** – Discussing the tie between **influence**, **authenticity**, and **cultural identity** in branding.
– **Mr. Jeffrey Amani**, CEO, **Zeus Group** – Presenting on the **power of immersive storytelling** in building brand intimacy.
– **Ms. Laura Muhumuza**, Country Manager, **Buzz Activate Uganda** – Focusing on **youth-targeted engagement strategies**.
– **Ms. Susan Nsibirwa**, Managing Director, **Nation Media Group Uganda** – Addressing the need for restoring public trust in mainstream media.
### Bridging Theory and Practice
According to **Mr. Festo Mwebaze Syalhasha**, CIM tutor and Marketing Manager at **Quality Chemical Industries**, the summit will serve as a **critical bridge** between academic theory and real-world business application. “This event will equip practitioners with tools to create **resilient**, **emotionally intelligent brands** in an increasingly unpredictable marketplace,” he asserts.
### Admission & Registration Details
To be part of this transformative event, individual access is priced at **UGX 150,000**, while corporate tables for eight can be reserved at **UGX 2,000,000**. Participants will gain exclusive access to curated learning materials developed in collaboration with **Beloved Brands**. Payments can be processed through **Airtel Money Pay (4379648)** or **MTN MoMo Pay (303914)** under the registration name **Basewood Consult Uganda Ltd**.
### Supported by Leading Entities
The **Datamine ASC Summit** receives esteemed backing from a consortium of prominent organizations, such as **Nation Media Group**, **Pepsi**, **Uganda Breweries**, **Stabex International**, **Plascon**, **VisionFund Uganda**, **Zeus Group**, and the **Uganda Tourism Board**.
Engage with fellow branding enthusiasts and reshape the future of brand leadership at this extraordinary event. **Don’t miss your chance to connect, learn, and grow!**
