Urvashi Shivdasani Joins R/GA as Global Chief Financial Officer: A New Era of Innovation and Financial Strategy
Creative agency R/GA has officially welcomed Urvashi Shivdasani as its new Global Chief Financial Officer (CFO). With a remarkable two-decade background in finance spanning various industries, Shivdasani brings a wealth of experience to the table. She will work closely with CEO Robin Forbes and the global leadership team to refine R/GA’s financial strategies and steer the agency toward a more flexible, performance-driven commercial model.
A Pivotal Appointment in R/GA’s Journey
This landmark hire signifies the first global C-suite appointment since R/GA’s transition back to independence, facilitated by a partnership between R/GA’s management and private equity firm Truelink Capital. The agency’s leadership sees Shivdasani as pivotal in navigating this new chapter.
Driving Innovation Through Strategic Financial Leadership
One of Shivdasani’s first major responsibilities will be to spearhead the strategic implementation of R/GA’s newly established $50 million Innovation Fund. This fund is designed to fuel groundbreaking projects and foster creativity across all departments.
Robin Forbes, R/GA’s Global CEO, expressed enthusiasm for Shivdasani’s role, stating, "Urvashi’s extensive experience and strategic acumen will be invaluable as we chart R/GA’s course as an independent agency and activate a new commercial model based on outcomes and not hours. Her track record in driving financial success and operational excellence will be critical as we continue to invest in innovation and new ways of working."
Urvashi Shivdasani’s Vision for R/GA
Shivdasani shared her excitement about joining R/GA, emphasizing the agency’s dedication to innovation and its visionary approach to the future. “The commitment to creativity and bold thinking presents an intriguing opportunity, and I cannot wait to contribute,” she remarked. “I look forward to partnering with Robin and the leadership team to build a growth-oriented organization that drives creativity and innovation for our clients.”
A Legacy of Financial Excellence
Before her tenure at R/GA, Shivdasani served as Global CFO at Huge, where she oversaw finance and operations encompassing accounting, FP&A, real estate, commercial finance, resource management, and information technology. Her pivotal role in the sale of Huge to private equity showcases her ability to drive financial success and operational efficiency.
Conclusion: A Bright Future Ahead
R/GA’s decision to bring in Urvashi Shivdasani marks a significant milestone in the agency’s evolution. With her vast expertise at the helm, R/GA is set to redefine its financial landscape while continuing to champion creativity and innovation. As they embark on this new journey, all eyes will be on how Shivdasani transforms R/GA into a powerhouse of strategic financial leadership.
For more insights on leadership in creative industries, check out the AME Awards for inspiration on innovative strategies and branding excellence.
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