LeAnn Hughes Joins the Valpo Campus Community
Valparaiso University Welcomes New Senior VP for Enrollment and Marketing
**Valparaiso University** is excited to announce that **LeAnn Hughes** will assume the role of **Senior Vice President of Enrollment and Marketing** starting July 1. With an impressive **nine-year tenure** as the VP of Enrollment Management and Marketing at **Illinois Wesleyan University**, Hughes is set to bring a wealth of expertise and innovative strategies to the Valpo campus community.
Hughes Takes the Helm
In her new position, Hughes will oversee key areas including **Undergraduate and Graduate Admissions**, **Financial Aid**, and **Strategic Enrollment Initiatives**. With **20 years of experience** in higher education marketing, her journey began as the VP at **Tusculum University** in 2005. Before transitioning into enrollment management, Hughes honed her skills as the **Director of Communications** at **King University** and as the **Director of Marketing and Sports Development** for the **Kingsport Area Chamber of Commerce**.
A Vision for the Future
“**LeAnn has demonstrated a lifelong commitment** to enhancing enrollment and marketing efforts at institutions like Valpo,” said **José D. Padilla, J.D.**, University President. “Her broad leadership skills will help us understand the bigger picture in guiding our strategic messaging.” With her arrival, the university anticipates exciting developments in both recruitment and engagement strategies.
Transformational Leadership
As a **first-generation college student**, Hughes understands the transformative power of education and the vital opportunities it provides for students. Her successful track record at Illinois Wesleyan speaks volumes about her leadership style, which leverages collaboration and data-driven storytelling to effectively connect with prospective students. Access to education is a primary focus for Hughes, highlighting its importance in successful enrollment management.
Commitment to Valpo’s Mission
“During my interview, I was moved by the **authenticity of the Valparaiso University community** and the deep-rooted commitment to the institution’s mission,” Hughes expressed. “Valpo’s integration of rigorous liberal arts education with nationally recognized professional programs lays a solid foundation for student success. Its **Lutheran heritage**, emphasis on service and leadership, and lively campus environment create an exceptional educational experience.”
A Strong Academic Background
Hughes holds a **magna cum laude** degree in English from the **University of Tennessee** and an **M.A. in English** from **East Tennessee State University**. She is also an active member of various professional organizations, including the **National Association of College Admission Counseling** and the **Illinois Association for College Admission Counseling**.
About Valparaiso University
Valparaiso University is an independent, Doctoral/Professional University located in Valparaiso, Indiana, known for its **comprehensive liberal arts curriculum**. With nearly 3,000 students and 250 full-time faculty members, Valpo is dedicated to academic excellence grounded in the **Lutheran tradition** of scholarship, freedom, and faith. Recognized nationally for its innovative academic programs, Valparaiso University offers over **70 undergraduate degrees** across multiple disciplines, including the Colleges of Arts and Sciences, Business, and Engineering. Additionally, the university provides more than **20 graduate degrees and certificate programs** through its Graduate School and Continuing Education division.
