**Verde AgriTech Ltd** is stepping into a new era of marketing innovation with the recent appointment of **Guilherme Medeiros** as Chief Marketing Officer (CMO), effective March 2025. With nearly a decade of progressive leadership in **agribusiness**, Mr. Medeiros brings a wealth of experience in **strategic marketing, demand generation**, and **customer-centric innovation**. His impressive resume includes pivotal roles at leading agricultural companies such as Syngenta Biologicals, ICL, and Stoller, where he spearheaded high-impact campaigns and implemented cutting-edge CRM systems. His efforts have driven successful initiatives that not only expanded market penetration but also enhanced customer engagement across diverse agricultural segments. This strategic move highlights Verde’s commitment to innovative marketing and increased brand visibility.
Guilherme Medeiros: A Marketing Powerhouse
During his tenure at **Syngenta Biologicals**, Mr. Medeiros served as the Marketing Manager, where he drove innovative demand generation initiatives. At **ICL América do Sul**, he was instrumental in leading strategic marketing operations for pivotal crops, including **soybeans** and **corn**, securing notable market share gains. His expertise is not just limited to traditional marketing; it spans multichannel marketing, product positioning, and the development of strategic portfolios. Mr. Medeiros also boasts a strong track record in managing distribution channels, particularly with cooperatives and agricultural retailers, making him an invaluable asset to Verde AgriTech.
Verde’s Vision for Growth
“Guilherme’s arrival comes at a **pivotal moment** for Verde. As we expand our presence in Brazil and beyond, his vision and expertise will enable us to effectively convey not only the technical excellence of our products but also the **positive impact** they facilitate,” said **Cristiano Veloso**, Verde’s Founder and CEO. “His deep expertise in harnessing innovative marketing strategies will ensure we connect with our customers and stakeholders in more impactful and meaningful ways, ramping up Verde’s low-carbon solutions.”
Leading the Charge in Sustainable Agriculture
In his new role, Mr. Medeiros is set to play a central role in propelling Verde’s strategic goals forward. He will drive **marketing innovation** and support the introduction of new **low-carbon products**. His appointment marks a significant turning point in Verde’s ambitious journey to reshape the **agricultural inputs market**. With a bold vision for market expansion, he will spearhead efforts to make Verde’s low-carbon solutions more visible, accessible, and impactful on a global scale.
Educational Background
Mr. Medeiros holds a degree in **Agronomic Engineering** from **Universidade Federal de Lavras** and has a specialization in **Strategic Marketing** from **Insper**. His educational background complements his hands-on experience, equipping him with a unique blend of knowledge and practical skills that will undoubtedly benefit Verde.
A Grateful Farewell to Newton Nagumo
As Verde celebrates this exciting transition, the company takes a moment to express its heartfelt gratitude to **Newton Nagumo**, who has served as Chief Marketing Officer since early 2024 and was integral to laying the groundwork for Verde’s current marketing strategy.
“We are truly thankful to **Newton** for his outstanding contributions and unwavering commitment,” commented Cristiano Veloso. “His leadership was pivotal in shaping the strategy that has brought Verde to its current standing. I am pleased to announce that he will continue supporting the company as a member of our **Advisory Committee**, where his insights and strategic vision will remain invaluable.”
If you’re interested in learning more about Verde AgriTech’s initiatives and future plans, visit their official announcement.
