Powerful Innovations, Premium Content, and Iconic Talents Shine Brightly at Warner Bros. Discovery’s Upfront 2025
Connecting Brands and Audiences Like Never Before
New York, NY – May 14, 2025 – In an electrifying presentation at The Theater at Madison Square Garden, Warner Bros. Discovery (NASDAQ: WBD) unveiled their vision for the future of advertising at their much-anticipated annual Upfront event. Co-Presidents of Warner Bros. Discovery Ad Sales, Ryan Gould and Robert “Bobby” Voltaggio, introduced a revolutionary sales strategy aimed at aligning advertisers with engaged audiences, promising tangible results.
A Unique Marketplace Advantage
Emphasizing the theme of “Like No Other,” the presentation showcased WBD’s unmatched advantage in today’s media landscape. With a rich tapestry of content that shapes culture and resonates across diverse screens, the unveiling of the “WBD Storyverse” marked a pivotal moment. This innovative initiative leverages over a century of iconic storytelling to forge authentic connections between brands and audiences, allowing for mesmerizing reinterpretations of beloved characters and intellectual properties (IP).
Quotes from the Visionaries
“Everything we’re presenting today reflects our evolution. WBD is a media company like no other,” stated Gould. “We stand on a foundation of world-class IP—stories that cultivate devoted fanbases and cultural relevance, cutting through the marketplace noise.”
His co-presenter, Voltaggio, echoed this sentiment: “We are on the cusp of a future filled with excitement and promise. We remain committed to building on our legacy with groundbreaking content that shapes culture, drives meaningful conversations, and influences consumer behavior. Our embrace of new technologies will empower clients and brands, unlocking even greater opportunities.”
A Star-Studded Event
The dynamic stage saw appearances by industry titans, including JB Perrette, CEO of Global Streaming and Games; Casey Bloys, Chairman and CEO of HBO and Max Content; and Channing Dungey, Chairman and CEO of Warner Bros. Television Group, among others. The lineup also featured an array of celebrity guests such as Leslie Bibb, John Cena, and Shaquille O’Neal, adding a touch of stardom to an already thrilling day.
Exciting Announcements and Future Directions
During the event, Warner Bros. Discovery unveiled a series of exciting programming initiatives and enhanced advertising strategies. With their eye on a future filled with innovation, WBD is dedicated to creating advertising solutions that resonate across all platforms.
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About Warner Bros. Discovery
Warner Bros. Discovery is a leading global entity in media and entertainment, recognized for producing and distributing a diverse portfolio of branded content across television, film, streaming, and gaming. Engaging audiences in over 220 countries and territories, their iconic brands include Discovery Channel, Max, CNN, HBO, and many more. To explore their full spectrum of offerings, visit www.wbd.com.
About Warner Bros. Discovery US Advertising Sales
Warner Bros. Discovery US Advertising Sales (WBDAS) provides advertisers with exclusive access to a comprehensive collection of brands in North America, including Max, TNT, and Adult Swim. Leveraging their extensive IP portfolio, WBDAS crafts innovative partnerships that unlock the potential of the OneWBD ecosystem, empowering brands to connect authentically with valuable audiences. Discover how Warner Bros. Discovery is redefining brand storytelling here.
