Exciting Developments at MORE: Key Leadership Appointments Announced
Watertown, MA – MORE, a trailblazing integrated marketing communications agency known for its impactful behavior change and cause-driven campaigns, has made significant strides in its leadership structure with the recent promotions and appointments under the guidance of new CEO Megan Palamé and new COO Beth LePage. This pivotal update comes on the heels of the agency’s acquisition by Palamé and LePage from its original founders, marking a dynamic evolution for a company deeply rooted in women leadership and innovation.
Celebrating Change and Growth
In her statement, Palamé expressed enthusiasm for this new chapter, saying, “The sale of MORE marked an exciting milestone for the agency and a continuation of its legacy of being women-owned. These promotions are a natural next step in our evolution. We are committed to fostering a welcoming environment, bringing on new talent, and uplifting those who have been integral to shaping MORE into its current form.”
Who’s Who in the New Leadership Line-Up
As part of its strategic focus on talent development and operational excellence, four senior team members have been elevated to positions that promise to enhance client relationships and campaign outcomes:
Julia Gould: Vice President, Account Services & Operations
With over 13 years of dedication to MORE, Julia Gould has been instrumental in launching multi-touch campaigns that resonate. A trusted ally to her clients, Julia’s expertise ensures ongoing success through strong relationship-building. Her initiatives, including the recent state campaigns for COVID and flu vaccinations, underscore her commitment to public health and community engagement. Gould holds a degree in marketing communications from Emerson College.
Anna Marie Finley: Vice President, Account Services & Strategy
For nearly a decade, Anna Marie Finley has been a driving force in strategizing and planning at MORE. She expertly leads the account management team while nurturing lasting relationships with several state agencies, including the Massachusetts Department of Public Health. With degrees from Ohio University and a master’s in health communication from Emerson College in collaboration with Tufts School of Medicine, Finley’s strategic insights elevate the agency’s offerings.
Jacob Parker: Creative Director, Art
Jacob Parker brings a wealth of creativity and experience to MORE, having worked with prestigious clients like P&G and the Massachusetts Office of Travel and Tourism. His ability to create elegant digital products and compelling brand narratives makes him a vital player in the agency’s creative team. Parker holds a degree in graphic design and marketing from Northeastern University.
Ashley Rappa: Creative Director, Copy
With two decades in copywriting and brand storytelling, Ashley Rappa has made her mark in the industry and at MORE. Leading the agency’s copy and creative strategy, she has steered award-winning campaigns that resonate with audiences deeply, such as the COVID-19 awareness initiative. Rappa’s academic background includes a degree in screenwriting and film from Vassar College.
A Talented Team Ready to Make an Impact
The senior leadership team at MORE doesn’t stand alone. They are supported by an array of skilled account and creative team members, including seasoned professionals and new hires who introduce fresh perspectives to the agency. MORE’s project management team and in-house digital experts further bolster this robust framework, ensuring that every project is handled with precision and creativity.
Looking Ahead: The Future of MORE
LePage stated, “We have built a team that is deeply connected to the mission behind our work. These team members have earned the trust of our clients and colleagues, and I am excited to see how their expertise will continue to push MORE forward in thoughtful and creative ways.”
About MORE
Founded in 1997 and located in Watertown, Massachusetts, MORE is committed to fostering social change through innovative communications and strategic partnerships. Their campaigns are designed to encourage behavior change and empower communities, and being a women-owned agency, MORE is certified by both the Massachusetts Supplier Diversity Office and the Women’s Business Enterprise National Council. For more details on their campaigns and initiatives, visit MORE Advertising.
In a landscape where effective marketing can drive real social change, MORE’s new leadership structure positions it to meet the challenges of tomorrow with creativity, strategy, and a commitment to community. As their new chapter unfolds, this dynamic team is poised to make a significant impact on both clients and communities alike.
