ATLANTA — A new era is dawning for **Welcomemat**, a trailblazer in carwash digital marketing, with the announcement of **Jonathan Kierman** stepping into the role of vice president. This pivotal appointment marks a significant milestone in Welcomemat’s strategy to **amplify growth initiatives, forge strategic alliances**, and spearhead **product innovations** across its robust client base of carwash operators.
“**Jonathan brings an impressive wealth of experience in the carwash industry** and a strong history of scaling brands,” said **Brian Mattingly**, president of Welcomemat. “We’re excited to welcome him aboard as we continue to cultivate **innovative strategies and deliver measurable results** for our carwash clients.”
Kierman: A Proven Growth Catalyst at Super Star Car Wash
Before joining Welcomemat, **Kierman** spent an impactful four years at **[Super Star Car Wash](https://www.carwash.com/tag/super-star-car-wash/)**, where he took the reins of sales and marketing amidst substantial growth. Under his leadership, Super Star **skyrocketed from 28 to 105 locations**, expanding its footprint from two markets to four states and eight DMAs.
His visionary overhaul included a **full rebranding** and a complete redesign of the website, which earned the prestigious **AVA Gold Digital Award**. Kierman also cultivated key partnerships that not only enhanced **membership numbers** but also amplified brand visibility both **in-ground** and in the **digital realm**.
Digital Marketing Expertise that Speaks Volumes
Kierman isn’t just a leader; he’s a voice in the industry. He has served on the **ICA’s Marketing and Pulse Advisory Boards** and often shares his insights at industry events. Furthermore, he is a co-host of the popular **Car Wash Confessions** podcast, alongside the Wash Boys, aimed at inspiring professionals in the carwash sector.
Welcomemat Poised for Innovative Launch at the ICA Show
With **Kierman’s leadership** on board, Welcomemat is gearing up to unveil an array of innovative tools at **The Car Wash Show™ in Las Vegas**. These exciting advancements include:
- An AI-driven website and SEO platform tailored for today’s dynamic search environment.
- A unified 2-way inbox that seamlessly integrates SMS, email, chat, and more into one cohesive system.
- A smart digital assistant providing 24/7 support alongside dynamic membership sales automation.
- Enhanced digital ad platforms featuring weather integration, optimizing campaign performance.
With **Kierman’s strategic guidance**, Welcomemat is set to solidify its status as the **premier digital growth partner** in the carwash industry. **As the marketplace evolves**, so does the need for innovative marketing solutions that drive results. Stay tuned for Welcomemat’s unveiling at the ICA Show; an event that promises to showcase the future of carwash marketing!
For more insights on cutting-edge carwash marketing strategies, check out **[Welcomemat Services](https://welcomematservices.com)**!
