10 Intriguing Insights from Advertising Guru Will Harrison
Prepare yourself for a deep dive into the mind of one of the advertising industry’s brightest stars—Will Harrison, the Group Marketing Director at The AA. Having pioneered innovative campaigns, navigated the complexities of lockdown, and collaborated with icons like Keith Lemon and Lewis Capaldi, Will is here to share his invaluable insights on marketing, agency dynamics, and more.
A Glimpse into Will Harrison’s Journey
From his eclectic campaign adventures under the Miami sun to orchestrating award-winning ads during a global pandemic, Will’s career is as varied as it is inspiring. He transitioned from the agency world at Carphone Warehouse to a pivotal role at The AA just as Covid-19 reshaped business landscapes. His signature campaign, “It’s OK, I’m with The AA,” not only won hearts but also accolades, solidifying his status in the marketing realm.
10 Questions to Unveil Advertising’s Secrets
1. If you could relive one day in your career, which would it be?
The sheer nostalgia is overwhelming! Whether it’s basking in the Miami sun with Keith Lemon, launching a campaign as society reopened, or celebrating with my creative team in Margate after clinching multiple awards for “It’s OK,” every moment has been a treasure. Can I combine them all into one epic day?
2. What day still gives you nightmares?
Ah, the infamous Dubai shoot disaster! Picture this: my boss, injured by a splinter, and a frantic agency director trying to save the day. Trust me, it wasn’t as glamorous as it sounds!
3. What advice do you still hold dear?
One piece of advice has always resonated with me: “Be present.” It’s a simple mantra that transforms how we engage with our work and those around us.
4. What advertising work are you envious of?
I can’t help but admire the “Never say no to panda” cheese ads. The scripting and humor are spot-on. Then there’s Southern Comfort’s “Whatever’s Comfortable” campaign, which seamlessly blends simplicity with swagger. Check it out here.
The Craft of Advertising
5. What’s your elevator pitch for aspiring marketers?
If you possess a curious mind and relish creative problem-solving, this industry is the perfect playground for you. Don’t overthink your entry point—just jump in! Embrace every learning opportunity, and watch as doors begin to open.
6. Why humor in campaigns?
Humor has the remarkable ability to engage, unite, and break through the noise. It not only yields positive brand perceptions but makes the entire creative process joyful. After all, shouldn’t we spread a little happiness, too?
Agency Dynamics and Pitfalls
7. What’s the biggest blunder agencies make when pitching ideas?
Overwhelming clients with a barrage of ‘big ideas’ often backfires. Less is more; a focused approach resonates better and keeps the client engaged.
8. What qualities do you seek in an agency partner?
Look for no ego, genuine passion, and shared ambition. A united goal drives excellence and elevates creative standards.
Collaborations and Aspirations
9. How do you maximize collaborations like Street Fighter and Kurupt FM?
Clarity is key. Define your business and audience objectives upfront, and adopt a collaborative mindset. Many clients forget their role in energizing partnerships for impactful outcomes.
As for dream collaborations? I’m always up for the idea of a James Bond partnership—now that would be spectacular!
10. What’s it like spending a day with Keith Lemon?
Buckle up for an adventure! The experience is electrifying; just keep the cameras rolling to capture his infectious energy and creativity. Leigh Francis’s dedication to the character makes every moment memorable.
Conclusion
Will Harrison’s journey through the advertising landscape exemplifies resilience, creativity, and strategic thinking. As the marketing world continues to evolve, his insights serve as a guiding light for both aspiring marketers and established professionals alike.
For more exclusive insights and updates in the advertising world, why not explore our suggested newsletters? Stay informed and connected with industry trends!
Dive deeper into the world of creative marketing and harness the power of storytelling today!
