Wine Industry Network Unveils Winners of the 2nd Annual Wine Marketing Awards

The Wine Marketing Awards are a beacon of inspiration, showcasing the brilliance and creativity within the wine marketing landscape. These awards strive to ignite a spark of innovation and excellence among professionals working tirelessly to connect wine with enthusiasts worldwide.

Celebrating Excellence in Wine Marketing

The Wine Industry Network’s Wine Marketing Awards highlight outstanding marketing efforts that excel in communicating a brand’s essence, engaging target audiences, and driving sales. This year, the awards also acknowledge campaigns that embody sustainability, diversity, and community engagement within the wine industry.

Winning a Wine Marketing Award elevates brands, setting new benchmarks for creativity and excellence while enhancing their reputations significantly.

Mark your calendars: The winners will be proudly showcased at the Wine Sales Symposium on May 14, 2025.

Spotlight on Award-Winning Campaigns

Association Marketing – Temecula Valley Winegrowers

The Temecula Valley Winegrowers Association (TVWA) has redefined Southern California’s image as a premier wine destination. They launched impactful campaigns such as “Raise Your Glass”, encouraging consumers to celebrate life’s moments.

In partnering with influencers and local culinary giants, TVWA has significantly promoted the region’s diverse offerings, pairing wine experiences with hot air balloon rides, fine dining, and entertainment.

The numbers speak volumes:

• $905 million economic impact
• 1.2 million paid tastings
• 185% increase in social media engagement
• Over 114K visits to their website from paid channels.

Explore more about TVWA’s winning strategy here.

Brand Marketing – Silver Oak

Silver Oak has embraced creative partnerships that resonate with contemporary consumers. Their unique collaboration with fashion designer Jackson Wiederhoeft brought high-end aesthetics to life at New York Fashion Week, featuring a runway look dyed with their iconic 2020 Alexander Valley Cabernet Sauvignon.

During the holiday season, Silver Oak’s partnership with Paravel, a sustainable luggage brand, resulted in a custom luggage suite in a captivating “Cabernet Red.” Additionally, social media buzz surrounding influencer collaborations has solidified Silver Oak’s commitment to innovation and exploration.

See the complete details of Silver Oak’s marketing brilliance here.

Cause Marketing – Frank Family Vineyards

Frank Family Vineyards’ “Frank for a Cause” campaign exemplifies the power of great wine paired with heartfelt purpose. Partnering with 4ocean, their initiative aims to remove plastic and trash from marine ecosystems — one bottle at a time.

Since launching with a goal to clean up 25,000 pounds of trash, they garnered more than 13K social impressions and significant features in outlets like Forbes.

Dig deeper into their impactful journey: Click here.

Marketing Innovations Across the Board

Cause Marketing: J. Lohr Vineyards & Wines

In its 50th anniversary, J. Lohr launched an ambitious campaign, “50 Years, States & Ways of Giving,” donating $5,000 to nonprofit organizations across all 50 states. Their philanthropic spirit is as robust as their wines.

Experiential Marketing: Chaddsford Winery

Chaddsford Winery’s Adult Trick or Treat is a seasonal hit, inviting guests to enjoy wine and food pairings through a guided trail. This campaign engages attendees in unique ways, leading to a staggering 497% rise in onsite sales during October.

Packaging – Far Niente Wine Estates

With the launch of their Benson Vale Cabernet, Far Niente elevated wine packaging to an art form. The exquisite design evokes the timeless elegance of the Belle Époque era, complemented by a luxurious unboxing experience.

Video Brand Marketing – Stoller Wine Group

Stoller Wine Group captured hearts with “The Art of Pairing,” a documentary that highlights their sustainable practices through compelling storytelling that connects with nature and craft.

Discover all the winners’ stories and strategies here.

About Wine Industry Network

The Wine Industry Network (WIN) serves as a vital business resource for North America’s wine industry, providing essential news, educational resources, and networking opportunities. Stay informed and connected: visit wineindustrynetwork.com.

In this vibrant world of wine marketing, these winners set the stage for others to follow. As you explore their innovative campaigns, may you be inspired to raise your glass in celebration of creativity, collaboration, and community—a testament to the wine industry’s remarkable journey!