Slim Jim Takes Center Stage as WWE’s Official Meat Snack!
June 2, 2025 – Get ready for some exciting news in the world of sports entertainment! WWE, a proud member of TKO Group Holdings (NYSE: TKO), and Slim Jim, the beloved meat snack that has captivated America for decades, have officially announced a **multi-year renewal** of their vibrant partnership. This dynamic duo’s collaboration isn’t just a sponsorship; it’s a celebration of their **three-decade relationship** that continues to evolve.
The Renewal: What’s New?
With this groundbreaking agreement, Slim Jim will now claim the esteemed title of **center ring sponsor** for WWE’s flagship program, **Monday Night Raw**, which streams globally on Netflix. But that’s not all—WWE is introducing a unique branding strategy that promises to electrify viewers. **Branded folding tables** featuring Slim Jim logos will debut on major programming, including **Raw**, **SmackDown**, **NXT**, and WWE **Premium Live Events**. Audiences can anticipate unforgettable moments when WWE Superstars “**Snap into a Slim Jim Table**” during exhilarating match-ups!
Bringing the Action to Life
This partnership aims to deepen fan engagement through:
- Custom commercials starring WWE Superstars
- Tailored social media campaigns to bring fans closer to the action
- Star appearances at **select Slim Jim events** for a true fan experience
“Over the past two years, WWE and Slim Jim have rekindled one of the most memorable collaborations in sports entertainment history,” shared **Grant Norris-Jones**, Executive Vice President and Head of Global Partnerships at TKO. “We are excited to build on this momentum in the years to come!”
The Legacy Continues
“We’re ecstatic to extend our successful partnership with WWE,” stated **Ashley Spade**, VP & General Manager of Snacks at Conagra Brands. “This extension will allow us to create even more unique and memorable experiences that resonate with the **rich history** and **savage energy** of both Slim Jim and WWE.”
Ahead of **SummerSlam 2023**, Slim Jim earned the title of WWE’s **Official Meat Snack** with a new campaign featuring WWE icons **Bianca Belair** and **LA Knight**. This collaboration traces back to the explosive **1980s**, memorable for unforgettable **Slim Jim commercials** starring the legendary **Macho Man** Randy Savage, who introduced the iconic tagline, “**Snap Into a Slim Jim!**”
Looking Ahead
As the partnership unfolds, both WWE and Slim Jim are set to innovate further, transcending traditional marketing and creating immersive fan experiences that highlight the strengths of each brand. Get ready for a thrilling journey as these giants of their respective industries combine forces!
About WWE®
WWE® is a global leader in sports entertainment, delivering original content 52 weeks a year to audiences worldwide. Committed to family-friendly programming, WWE broadcasts can be found in over 1 billion households across **20 languages** through esteemed partners including **NBCUniversal**, **The CW**, and Netflix. For more details, explore [WWE’s website](https://corporate.wwe.com).
About Conagra Brands
Slim Jim® is one of Conagra Brands, Inc.’s flagship offerings, a major player in North America’s food industry, continually evolving to meet consumer tastes. To learn more about their diverse portfolio—including beloved brands such as **Duncan Hines**, **Healthy Choice**, and more—visit [Conagra Brands](https://www.conagrabrands.com).
Media Contact:
Chuck Kingsbury
[email protected]
