Yext Launches Revolutionary SEO Research Platform with 2 Billion+ Data Points
In a world where the landscape of digital marketing evolves constantly, Yext, Inc. has stepped up to offer a transformative tool for marketers and SEO professionals alike. Their latest initiative, Yext Research, promises to deliver pivotal insights into the complex mechanics of brand visibility in today’s multifaceted search environment.
Understanding the Modern Search Landscape
Today, brand discovery is influenced by a myriad of factors, including AI-driven answers, local listings, reviews, social media interactions, and third-party platforms. However, the systems that govern these discoveries often lack transparency. Marketers find themselves navigating uncharted waters with inadequate tools to measure performance, set benchmarks, or adjust to rapid changes in the SEO landscape. With the need for clear direction intensifying, many are left grappling with fragmented information.
Bridging the Gap with Yext Research
Yext Research aims to bridge this critical gap. Backed by a continuous stream of over 2 billion data points, this innovative platform offers unparalleled insights into the evolving dynamics of digital visibility. By equipping marketers and SEO leaders with data-driven knowledge, Yext Research sheds light on industry performance and reveals trends impacting search behavior. Regular insights will clarify not just the "what" but also the "why" and "how," guiding brands on where to direct their efforts next.
A Word from the Experts
“Too often, marketers are asked to deliver results without a clear view of the broader picture, ” shares Christian Ward, Chief Data Officer at Yext. “With Yext Research, we are committed to providing marketers and SEO leaders with the context they’ve been missing — enabling them to measure what truly matters and make informed decisions swiftly.”
Collaboration is Key: Introducing Yext Research Partners
In an exciting move, Yext is launching the Yext Research Partners program. This collaborative initiative invites select experts, strategists, and content creators to access Yext’s robust dataset for independent research endeavors. Partners will benefit from comprehensive data access and dedicated support from Yext’s skilled data science and engineering teams, empowering them to explore pressing questions within the SEO community.
Andrew Shotland, founder and CEO of Local SEO Guide, and a key thought leader in the SEO world, is among the first to join the Yext Research Partners initiative. He emphasizes the importance of this collaboration:
“Yext is doing something very cool here. They’re unlocking access to data that many in the industry have never seen before and putting it into the hands of SEOs. I believe this kind of collaboration has the potential to raise the bar for the entire industry.”
Yext’s Commitment to Industry Innovation
This initiative is just one part of Yext’s broader commitment to enhancing brand visibility. Earlier in the year, Yext made headlines with its acquisition of Places Scout, which expanded its location and search capabilities. This strategic move was instrumental in the launch of Yext Scout, an AI-driven search and competitive intelligence tool designed to provide real-time insights and prioritized recommendations.
Together, these initiatives reflect Yext’s unwavering dedication to helping brands engage with customers across all touchpoints—wherever discovery happens.
Get Involved with Yext Research
Are you eager to explore the latest findings or interested in becoming a Yext Research Partner? Visit yext.com/research for more information.
About Yext
Yext (NYSE: YEXT) is the leading brand visibility platform tailored for a world where discovery occurs everywhere—from AI searches to social media and direct communications. Armed with over 2 billion trusted data points, Yext provides brands with the clarity and control needed to excel in today’s competitive digital landscape. Discover how Yext can turn your digital presence into a formidable competitive advantage by visiting Yext.com.
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