Zendaya Soars to New Heights: On’s Bold Lifestyle Campaign
Confidence in the Cosmos
Even global superstars like Zendaya experience moments of doubt. In a captivating new ad from the rapidly expanding sportswear brand On, Zendaya delivers an empowering message to herself in front of a mirror: “You can do anything. You can be anyone.” This heartwarming sentiment is just the beginning; her next venture is nothing short of stellar.
A Journey Beyond Our World
After showcasing her talent in acclaimed productions like Euphoria and Challengers, Zendaya’s latest project transcends earthly challenges—she’s headed to space! In a groundbreaking collaboration, On presents Zone Dreamers, a fictional film trailer that is arguably their most ambitious campaign to date. With Zendaya taking center stage, the ad follows her cosmic quest alongside a loyal crew, embarking on a cinematic adventure that promises to stretch both physical and emotional limits.
The Power of Community
The heart of this campaign resonates with a powerful message: confidence is not solely an internal force; it thrives within our communities. Zendaya’s interstellar escapade not only showcases her skill but also emphasizes the importance of camaraderie and support in overcoming challenges.
Creative Visionaries Behind the Project
To bring this audacious script to life, On enlisted the talent of visionary Nadia Lee Cohen as the creative director. Blending elements of retro-futurism, performance art, and 1970s sci-fi, the ad is a visual feast that captures the imagination. Acclaimed fashion stylist Law Roach and jewelry designer Chris Habana crafted stunning custom spacesuits and accessories, adding to the campaign’s otherworldly allure.
Innovative Product Lineup
This captivating shoot introduces two exciting new products: the Cloudzone sneaker and the Studio Knit Bodysuit. Both items are integral to On’s strategic push into the lifestyle market, steering the brand toward broader consumer appeal.
"Collaborating with Zendaya, alongside the creative genius of Nadia Lee Cohen and Law Roach, empowered us to redefine the boundaries of storytelling," said Alex Griffin, On’s Chief Marketing Officer. "We’ve constructed a world that feels both surreal and profoundly human—where movement symbolizes confidence, connection, and creative possibilities."
Winning Over Gen Z
Zendaya’s partnership with On is multifaceted, encompassing product development, global promotions, and mesmerizing creative campaigns. Her portrayal in the campaign stands out; previous ads featured high-energy concepts like a choreographed dance and a playful tennis match against champion Roger Federer. This synergy with Zendaya comes as part of On’s ambitious plan to capture the attention of Gen Z consumers, who are increasingly influential in the market.
A Rising Star in Sportswear
Founded in 2010, On is making significant strides in the sportswear arena, challenging legacy brands like Nike and Adidas for market share. Their recent financial results showcase a remarkable growth trajectory, with a 29.4% increase in net sales, projecting revenues of $3.31 billion this year. In contrast, giants like Adidas and Nike are grappling with slower growth and market complications.
Shifting Towards Lifestyle
Though On has its roots in performance gear, the brand is ambitiously diving deeper into the lifestyle segment, forging successful partnerships with artists like FKA Twigs. By blending fashion, culture, and performance, On is not just a brand; it’s a movement that champions individuality and inspires confidence in every stratosphere.
Conclusion: A Bright Future Ahead
With Zendaya leading the charge, On’s lifestyle push is set to inspire a new generation. As they continue to explore creative horizons—from the tennis court to outer space—one thing is clear: the sky is not the limit; it’s just the beginning.
Discover more about On’s latest collections here.
