10 Inspiring Mailchimp Newsletter Examples You Need to See
If you have been in email marketing for a while, you’d agree that creating email campaigns that deliver results can be challenging. From getting the perfect design, writing high-quality content, optimizing for mobile devices, testing for deliverability, and segmenting your audience, there are several factors you need to consider.
You may have heard of Mailchimp – one of the most popular email marketing platforms for small businesses and large corporations. Mailchimp comes packed with various features, from template builders, automation, analytics, and more. However, designing and creating email campaigns that stand out among other campaigns to avoid being sent to the spam folder, engaging your readers, and driving your desired conversion can be difficult.
The best way to learn how to create effective email campaigns is by observing the top players in your industry. This way, you can get creative inspiration, ideas, improve your skills, and make informed decisions on the design and content of your email marketing campaigns. In this article, we’ll be taking a look at ten inspiring Mailchimp newsletter examples that you need to see to help boost your email marketing strategy.
1. Airtable
Airtable is a project management and database software company that has a unique and captivating newsletter design. The copy and images are well-chosen, and the CTA (call-to-action) button is visible, making it easy for subscribers to find more information about their product.
2. Grammarly
Grammarly is a writing assistant tool that helps users write better. Their newsletter design is simple, with a clear and concise message that resonates with their target audience. With high-quality graphics and a clean layout, Grammarly’s newsletter looks professional, and it’s easy to navigate for subscribers.
3. Charity: Water
Charity: Water is a non-profit organization that helps communities gain access to clean and safe drinking water. The organization’s email campaigns always have a real and personalized tone, and their newsletter design reflects their mission statement. Clean and well-organized, the newsletter includes visual aids that demonstrate how the organization uses donations to help the less fortunate.
4. Buzzfeed
Buzzfeed is a popular news and entertainment platform, and their email campaigns are a testament to their brand identity. Their newsletter design is simple yet captivating, with strong imagery and a witty tone. They use creative layouts, GIFs, and engaging copy, making their newsletters both informative and entertaining.
5. Litmus
Litmus provides email marketing solutions that enable businesses to optimize their campaigns. The Litmus newsletter is a perfect example of clean design, with a strong focus on personalization. The call-to-action button is well designed and prominently placed, making it easy for subscribers to take specific actions.
6. Casper
Casper is a company that provides quality mattresses, pillows, and bedding for better sleep. Their email campaign focuses on promoting their product, and their newsletter design reflects that. With engaging and descriptive copy, high-quality images, and a well-designed layout, their newsletter is a perfect example of how to effectively market a product through email.
7. Codecademy
Codecademy provides an online learning platform for people to learn how to code. Their newsletter design is well-organized, with clean graphics and high-quality images. The tone of their copy is conversational, making the content easy to read and understand. They also provide quick and accessible CTA buttons that allow subscribers to take specific actions without any hassles.
8. Toms
Toms is a shoe company that helps less fortunate children gain access to footwear. The company’s newsletter always resonates with their mission to give back to society. The design, imagery, and copy are well-coordinated, and the CTA buttons are well-placed, making it easy for subscribers to take specific actions.
9. Barkbox
Barkbox is a subscription-based service that provides monthly treats and toys for dogs. The brand identity of Barkbox is fun and playful, and their newsletter reflects that identity. From animated subjects, engaging copy, and colorful graphics, Barkbox newsletters are both entertaining and informative.
10. Dropbox
Dropbox is a file storage and sharing platform that helps individuals and businesses to access their files from anywhere. Their newsletter design is clean, professional, and straightforward. The content is direct and informs subscribers of new features and updates, and the call-to-action button is visible, making it easy for subscribers to navigate.
In Conclusion
Email marketing is an essential aspect of any business strategy. It can be the difference between a successful marketing campaign and a failing one. Studying existing email campaigns is a great way to improve your email marketing strategy. The ten inspiring Mailchimp newsletter examples in this article are a great starting point to gain creative inspiration, improve your skills, and create email campaigns that deliver the desired results.
FAQs
1. Can I customize Mailchimp templates to fit my brand image?
Yes, you can customize Mailchimp templates to fit your brand image. Mailchimp provides a drag and drop editor that makes it easy to edit templates according to your preference.
2. How often should I send emails to subscribers?
The frequency of emails you send to subscribers depends on the type of products or services you offer. However, sending emails twice a week should be sufficient.
3. Can I automate email campaigns using Mailchimp?
Yes, you can automate email campaigns with Mailchimp. Mailchimp provides tools that allow you to create sequences and schedules that fit your brand image.
4. Do I need to be a technical expert to create email campaigns with Mailchimp?
No, you do not need to be a technical expert to create email campaigns with Mailchimp. The platform provides intuitive tools and instructions that allow anyone to create beautiful and effective email campaigns.
5. Can I track the performance of my email campaigns with Mailchimp?
Yes, you can track the performance of your email campaigns with Mailchimp. The platform provides analytics and insights tools that enable you to measure the performance of your campaigns accurately.
