10 Instagram Features You Should Be Using Right Now

10 Instagram Features You Should Be Using Right Now

If you’re someone who hasn’t explored Instagram to the full extent, then you’re missing out on a lot of its newest features. Instagram isn’t just a photo-sharing app anymore. It’s much more than that! Instagram is continuously updating its features for both casual and business users. With a new feature being added almost every week, there are always new ones to explore. In this article, we’ll go through 10 Instagram features you should be using right now to take your Instagram experience to the next level!

1. Instagram Stories

One of Instagram’s most popular features, Instagram Stories, is a great tool for building your personal brand. This feature allows you to add photos, videos, GIFs, and more to a temporary story that disappears after 24 hours. You can also add filters, stickers, and hashtags to your story. Use Instagram Stories to showcase your daily life or promote your business.

2. IGTV

IGTV is Instagram’s long-form video platform. Unlike stories, IGTV videos do not expire after 24 hours. IGTV is perfect for businesses that want to post more in-depth content that can’t be squeezed into a story. Here you can share how-to videos, unboxing videos, events, and much more.

3. Instagram Reels

Instagram Reels is the newest addition to Instagram’s features list. Reels are short, 15-second video clips that you can edit with music, effects, and filters. This feature is perfect for businesses that want to show off their products in a creative way or influencers who want to show their creative talents.

4. Instagram Live

Instagram Live allows you to broadcast a live video to your followers in real-time. This is great for businesses that want to promote a new product or service or give their followers a behind-the-scenes look at their operations. You can interact with your viewers in real-time, answer questions, and have conversations with them.

5. Instagram Guides

Instagram Guides allow you to create collections of posts around a specific theme, such as tips for improving mental health or the best hiking spots. This feature is perfect for businesses that want to create curated collections of their products or services.

6. Instagram Shopping

With Instagram Shopping, businesses can tag their products in their posts to make it easy for followers to buy directly from their feed. You can also add a shop button to your profile, which takes followers directly to your online store.

7. Instagram Explore Page

The Instagram Explore Page allows users to discover new content and find new accounts to follow. When you use relevant hashtags and post high-quality content, your posts are more likely to appear on the Explore Page. This is great for businesses that want to expand their reach and gain new followers.

8. Instagram Analytics

Instagram Analytics allows you to track how well your posts are performing, who your followers are, and what content they engage with most. This information can help you create better content and adjust your strategy to grow your following.

9. Instagram Polls

Instagram Polls are a fun way to engage with your followers and get their opinions on a specific topic. Polls are perfect for businesses that want to identify their followers’ preferences or get feedback on their products or services.

10. Instagram Hashtags

Hashtags allow you to categorize your posts and make them discoverable by users who are looking for specific content. Use relevant hashtags to increase your reach and attract new followers.

Conclusion

Instagram provides a wealth of features that businesses can use to grow their following and enhance their content marketing efforts. From Instagram Stories and Reels to Instagram Guides and Polls, there are many features available that help you build your brand, engage with your followers, and promote your products. Use these features to your advantage and take your Instagram presence to the next level!

FAQs

1. How do I use Instagram Shopping to sell my products?
Answer: To use Instagram Shopping, you must have a Facebook page, a product catalog, and an Instagram Business account. Once you have these, you can start tagging your products in your posts and adding the shop button to your profile.

2. What are the benefits of using Instagram Analytics?
Answer: Instagram Analytics allows you to track how well your posts are performing, who your followers are, and what content they engage with most. This information can help you create better content and adjust your strategy to grow your following.

3. Can I use Instagram for free marketing?
Answer: Yes, you can use Instagram for free marketing by creating engaging content, using relevant hashtags, and engaging with your followers.

4. What should I post on Instagram Stories?
Answer: You can post a variety of content on Instagram Stories, such as behind-the-scenes glimpses, product demos, Q&As, and polls.

5. How do I use Instagram Guides to promote my business?
Answer: You can use Instagram Guides to create collections of posts around specific themes, such as tips for improving mental health or the best hiking spots. This feature is perfect for businesses that want to create curated collections of their products or services.