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Why Mailchimp Postcards Are a Game-Changer in Marketing

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Why Mailchimp Postcards Are a Game-Changer in Marketing

In today’s digital world, it’s easy to forget about more traditional marketing methods. However, Mailchimp has revived one of the oldest forms of marketing – postcards. Yes, you read that right. Mailchimp is now offering a postcard service that has the potential to revolutionize the world of direct mail.

So, what exactly are Mailchimp postcards and why are they a game-changer in marketing?

What are Mailchimp Postcards?

Mailchimp postcards are physical cards that are printed and mailed on your behalf to individuals or businesses that you specify. These postcards are fully customizable, allowing you to choose the design, message, and target audience.

Mailchimp postcards can be used for a variety of purposes, such as promoting a new product or service, launching a marketing campaign, or simply to keep in touch with your customers. They are perfect for businesses of all sizes, from small, local businesses to large corporations.

Why are Mailchimp Postcards a Game-Changer in Marketing?

1. Stand Out from the Crowd

With so many businesses relying solely on digital marketing, Mailchimp postcards provide a unique opportunity to stand out from the crowd. A physical postcard is something that your customers can hold in their hands, making it more memorable than an email or social media post.

2. Personalization

Mailchimp postcards allow you to personalize your message to your target audience. By using data from your Mailchimp account, you can tailor your message to specific customers, making it more relevant and engaging.

3. Cost-Effective

Compared to other forms of marketing, Mailchimp postcards are relatively inexpensive. With prices starting at just $0.90 per card, they are an affordable option for businesses of all sizes.

4. Easy to Use

Mailchimp postcards are easy to create and send. With the user-friendly design tools and templates available, you can create a professional-looking postcard in just a few minutes. Once you have designed your postcard, Mailchimp takes care of the printing and mailing process, saving you time and hassle.

5. Trackable

Mailchimp postcards are trackable, meaning that you can monitor the response rate and success of your campaign. You can use the data to make adjustments and improve future campaigns.


1. How do I create a Mailchimp postcard?

To create a Mailchimp postcard, simply log in to your Mailchimp account and select “Create Postcard” from the Campaigns menu. From there, you can choose a design, upload your own image, and add your message.

2. How much does it cost to send a Mailchimp postcard?

Prices for Mailchimp postcards start at $0.90 per card, with discounts available for bulk orders.

3. Can I target specific customers with my Mailchimp postcard?

Yes, Mailchimp postcards allow you to use data from your Mailchimp account to target specific customers based on their location, interests, and other factors.

4. How long does it take for Mailchimp postcards to be delivered?

Mailchimp postcards are typically delivered within 2-5 days, depending on the recipient’s location.

5. Are Mailchimp postcards eco-friendly?

Mailchimp postcards are printed on FSC-certified paper and use soy-based ink, making them an eco-friendly option for businesses that care about their environmental impact.


If you’re looking for a new way to engage with your customers and stand out in the crowded world of digital marketing, Mailchimp postcards are definitely worth considering. With their unique blend of personalization, affordability, and ease of use, Mailchimp postcards have the potential to be a game-changer in the world of direct mail marketing.

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