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Sendinblue Plans: Which One is Right for Your Business?

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Sendinblue Plans: Which One is Right for Your Business?

When it comes to selecting the perfect email marketing tool for your business, price, features, and ease of use all come into play. This is where Sendinblue comes in – a powerful email marketing platform packed with features that make it easy to create and send beautiful emails, automation workflows, and personalized messages.

This article will explore the various Sendinblue plans available to help you determine which one best suits the needs of your business, whether you’re a small startup or a large enterprise.

What is Sendinblue?

Sendinblue is an email marketing automation platform that empowers businesses to grow their audience and engage with them effectively. It offers an all-in-one platform for businesses looking to manage their email campaigns, SMS messages, and even Facebook ads, all in one place. With over 80,000 users worldwide and over 60 million emails sent daily, it’s clear that Sendinblue is a popular choice for businesses of all sizes.

What Are the Different Sendinblue Plans?

Sendinblue offers four different plans: Free, Lite, Essential, and Premium. Let’s dive into the details of each plan and what it offers:

Free Plan

As the name suggests, the Free plan is the most basic plan offered by Sendinblue. It allows you to send up to 300 emails per day, making it suitable for small businesses or those just starting with email marketing. You can also use the plan to create landing pages and send SMS messages. However, the Free plan includes Sendinblue branding at the bottom of every email, which can detract from your brand’s professionalism.

Lite Plan

The Lite plan is the most affordable paid plan offered by Sendinblue, starting at just $25 per month. It allows you to send up to 10,000 emails per month and comes with a range of features such as advanced reporting and the ability to remove Sendinblue branding from your emails. However, the Lite plan doesn’t allow for A/B testing, which is a valuable feature to optimize your emails for better conversion rates.

Essential Plan

The Essential plan is Sendinblue’s most popular plan, starting at $39 per month. It allows you to send up to 100,000 emails per month and includes all the features of the Lite plan, plus A/B testing and advanced segmentation. This plan is perfect for small to medium-sized businesses who need more advanced features to enhance their email marketing efforts.

Premium Plan

The Premium plan is the most expensive plan offered by Sendinblue, starting at $66 per month. It allows you to send up to 1 million emails per month and comes with all the features of the Essential plan, plus priority sending and a dedicated IP address. This plan is ideal for larger enterprises or businesses with high email sending volumes.

What Features Are Included in Sendinblue Plans?

Sendinblue plans come with a range of features that make it easy to create, send, and track your email campaigns. Some of the most notable features include:

Email Composer: Allows you to create beautiful emails using pre-built templates or drag-and-drop editors.

Marketing Automation: Create customized workflows for your audience to send personalized messages at the right time.

Real-Time Reporting: Get insights into your emails’ performance and optimize your strategies based on data.

Personalization: Send personalized messages to your audience using data from your CRM or subscriber lists.

List Management: Keep your subscriber lists up-to-date and segment them as per your campaigns using dynamic lists.


Selecting the right Sendinblue plan for your business depends on several factors, including email sending volume, required features, and budget. By examining the features and pricing of each plan, you can determine which one aligns best with your requirements. Whether you’re a startup or a growing enterprise, Sendinblue can help you reach your email marketing goals.


Q1: Is Sendinblue branded in the Free plan?
Yes, Sendinblue branding is included at the bottom of every email you send in the Free plan.

Q2: What is A/B testing?
A/B testing is a feature that allows you to test different variables in your emails, such as subject lines, CTAs, or images, to optimize for better conversion rates.

Q3: What is priority sending in the Premium plan?
Priority sending ensures your campaigns are sent out quicker, even during busy sending periods.

Q4: Can I send SMS messages with Sendinblue?
Yes, Sendinblue offers the option to send SMS messages in all plans, including the Free plan.

Q5: Do I need to enter my credit card details to sign up for the Free plan?
No, credit card details are not required to sign up for the Free plan.

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