Logo Franetic Horizontal Branco 2
Close this search box.

5 Essential Instagram Features Every Marketer Needs to Know

Table of Contents

instagram from facebook
Share This Post

Title: 5 Essential Instagram Features Every Marketer Needs to Know

As a marketer, the social media platforms you choose to invest in can be crucial to the success of your campaigns. Instagram, in particular, has taken the world by storm with its user-friendly interface and visual appeal. With over 1 billion monthly active users, the platform has become a valuable tool for businesses looking to expand their reach.

In this article, we’ll be discussing five key features that every marketer needs to know in order to maximize their Instagram game.

H1: Business Account Setup

The first step to using Instagram effectively is to set up a business account. Not only does this allow you to access additional features like analytics, but it also allows you to create Instagram Ads that target specific audiences.

To convert your personal account into a business account, click on the three lines at the top right of your profile and select “settings”. From there, select “account” and then “switch to professional account”. You can then choose between “creator” or “business” depending on your needs.

H2: Instagram Stories

Instagram Stories is one of the platform’s most popular features, and for good reason. With more than 500 million daily active users, Stories offers a unique opportunity to connect with your audience on a personal level.

Stories allow you to post temporary videos or photos that disappear after 24 hours. They can be used to showcase behind-the-scenes content, run polls or quizzes, promote offers, or even share user-generated content.

H3: Instagram Reels

Reels is Instagram’s latest feature and it allows users to create short, 15-second video clips set to music. It’s a great way to showcase your products or services in an engaging way that captures your audience’s attention.

Reels also offers the opportunity to get your content featured on Instagram’s “explore” page, which can help to increase your visibility to a wider audience.

H2: Instagram IGTV

IGTV is a standalone app within Instagram that allows users to post videos up to 10 minutes in length (or up to 60 minutes for verified accounts). This feature is particularly useful for businesses that want to share longer-form content with their audience.

IGTV allows you to create a series of videos, which can be used to educate your audience on your products or services, share customer testimonials, or even host Q&A sessions.

H3: Instagram Analytics

Last but not least, it’s important to understand how your Instagram content is performing. This is where Instagram Analytics comes into play.

By accessing your Analytics, you can see insights into the performance of your posts, Stories, and audience demographics. This allows you to see what’s working and what’s not, so you can adjust your strategy accordingly.


In conclusion, Instagram offers a wealth of opportunities for marketers to connect with their audience and promote their brand. By leveraging these key features, you can create a successful Instagram strategy that engages your followers and ultimately drives business growth.


1. How can I measure the effectiveness of my Instagram campaigns?
Answer: By utilizing Instagram Analytics, you can measure engagement, reach, and follower demographics to determine the success of your campaigns.

2. Can I promote my products or services through Instagram Stories?
Answer: Yes, Instagram Stories is a great way to showcase your products or services in a more personal, behind-the-scenes way.

3. Who should use Instagram Reels?
Answer: Any business looking to engage their audience through short, engaging video content should consider using Instagram Reels.

4. How can I get my IGTV videos seen by a wider audience?
Answer: By using targeted hashtags and creating high-quality, engaging content, you can increase the chances of your videos being discovered by a wider audience.

5. What should I keep in mind when using Instagram as a marketing tool?
Answer: It’s important to keep your content authentic and engaging, utilize targeted hashtags, and interact with your audience to build a loyal following.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Do You Want To Boost Your Business?

drop us a line and keep in touch