Discover Your Future: Assistant Director of Marketing at Western Kentucky University
Are you passionate about marketing and looking for an exciting opportunity in the world of collegiate sports? If so, Western Kentucky University (WKU) is on the hunt for a dynamic Assistant Director of Marketing to elevate its athletic branding and fan engagement in Bowling Green, Kentucky. This role promises to be as fulfilling as it is impactful, offering a chance to contribute significantly to the university's rich sports culture.
About the Position
Job Overview
Posted: March 28, 2025
Location: Bowling Green, Kentucky
Job Type: Full-time (12-month position)
Sector: Collegiate Sports
Required Education: Bachelor’s Degree
As a key player in the athletic department, you'll work directly under the Director of Marketing to develop marketing strategies and initiatives that resonate with fans and students alike. Your role is pivotal in crafting the fan experience, increasing engagement, and promoting WKU athletics across various platforms.
Key Responsibilities
What You'll Be Doing
The following are essential duties that highlight the vibrancy and multifaceted nature of this role:
Drive Marketing for Major Sports
Oversee marketing strategies for Men's Basketball, Volleyball, and potentially Football, Baseball, or Softball.
Enhance Student Engagement
Create and implement new initiatives to bolster student participation and affinity for WKU sports events.
Innovate Fan Experiences
Conceptualize and execute engaging promotions during games that captivate and retain attendees.
Build Community Partnerships
Forge connections with local businesses, university departments, and alumni to harness support for WKU athletics.
Lead Marketing Interns
Provide mentorship and oversight to sports marketing interns, fostering the next generation of marketing professionals.
Conduct Market Research
Analyze stakeholder data to uncover potential trends and opportunities for revenue generation within WKU athletics.
Collaborate Across Platforms
Work with booster clubs, alumni, student groups, and other university affiliates to amplify visibility and support for all sports.
Essential Skills for Success
What Makes a Great Candidate?
To thrive in this role, candidates should possess:
Self-motivation & Team Spirit: The ability to work independently while also being a collaborative team member.
Outstanding Communication Skills: Aptitude in interpersonal relations and public speaking.
Tech Savvy: Proficient use of Adobe Creative Cloud and Microsoft Office suite is essential.
Professionalism & Integrity: A commitment to maintaining high standards in leadership and customer service.
Qualifications
The Basics
To apply for this exciting role, candidates must meet the following criteria:
Bachelor's Degree: A crucial educational foundation.
Availability: Must be prepared to work evenings and weekends as required.
About Western Kentucky University
Western Kentucky University is not just a workplace; it’s a vibrant community dedicated to student success. With a commitment to diversity and inclusion, WKU offers a stimulating environment for personal and professional growth. Located in Bowling Green, a city known for its rich culture and diversity, WKU serves approximately 17,500 students and boasts a faculty and staff of nearly 2,900.
Learn more about WKU and its commitment to excellence in education at WKU's Official Site.
For marketing enthusiasts eager to make a mark in collegiate sports, this role at Western Kentucky University offers a unique opportunity to shape the future of athletic engagement. Are you ready to take the next step in your marketing career? Apply today and be part of something special!
Find out more about Western Kentucky University on LinkedIn
Embark on a fulfilling journey where your marketing skills can shine and contribute to the community. This is more than just a job; it's an opportunity to make a difference.
