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Aweber Pricing: An In-Depth Review of Plans and Costs

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Aweber Pricing: An In-Depth Review of Plans and Costs

Email marketing is an essential component of any business attempting to succeed online. With more than 306 billion emails sent daily, this form of advertising has been known to have one of the highest leads conversion rates. However, selecting an email marketing service that suits your needs is no small feat. Aweber, an email marketing software, has been around for over two decades and is considered one of the most reputable and user-friendly options available. In this article, we will take an in-depth look into Aweber pricing and its various plans and costs.

Aweber offers a range of pricing options for its users, each with unique features suitable for businesses of different sizes. They offer monthly or annual subscriptions, but if you opt for the latter, you get to save up to 14.9%. Before discussing the costs individually, let us first take a look at the features that remain consistent throughout Aweber’s pricing options.


Aweber offers features such as; email automation, which allows users to send personalized emails to their subscribers based on their behaviors, location, or interests. The platform offers over 150 professional email templates to use for your campaigns, and you can customize them with the simple drag and drop editor, matching your brand’s color and style. Additionally, the platform offers advanced analytics that provides real-time insights into how your emails are performing.

Now, let us explore the different pricing options:

Free Plan

Aweber’s free plan allows you to have 0 – 500 subscribers, and with it, you can send 3,000 emails a month. However, it comes with numerous limitations, including restricted access to its email automation feature, limited access to its analytics reports, and the inclusion of the phrase “powered by Aweber,” in all emails you send. Despite this, if you’re starting and just want to test the waters without committing financially, the free plan is a great option.

Monthly Plans

Subscribers Number Of Subscribers Monthly Cost

1 – 500 $19.00
501 – 2,500 $29.00
2,501 – 5,000 $49.00
5,001 – 10,000 $69.00
10,001 – 25,000 $149.00
25,001+ Custom

Aweber’s monthly plans allow you to pay based on how many subscribers are on your contact list. For businesses with a fixed subscriber flow or organizations that opt for email blast campaigns, this pricing structure may be ideal. The monthly costs range from $19 – $149, depending on the number of subscribers.

Annual Plans

Subscribers Number Of Subscribers Annual Cost

1 – 500 $193.44
501 – 2,500 $293.52
2,501 – 5,000 $493.44
5,001 – 10,000 $693.36
10,001 – 25,000 $1,193.44
25,001+ Custom

If you opt for an annual subscription, subscribers enjoy a discount of up to 14.9% on monthly payments, as this package’s total cost is yearly. The plans range from $16.12/month to $110.87/month, depending on the number of subscribers.


Q1. Can I switch from a monthly to an annual subscription?
Yes, you can switch your subscription plan from monthly to annual or vice versa at any time.

Q2. Can I cancel my subscription any time?
Yes, you may cancel your subscription at any time by contacting Aweber’s support team. However, if you cancel before completing your monthly/yearly subscription, you will not be eligible for any refunds.

Q3. How many emails can I send using Aweber?
Aweber allows its users to send up to 3,000 emails every month on the free plan, but additional pricing plans with higher limits are available.

Q4. Are there any additional costs associated with Aweber’s pricing?
No, Aweber’s pricing plans, including monthly and annual subscriptions, do not have hidden overheads.

Q5. Does Aweber offer a free trial?
Yes, Aweber offers a free plan that allows new customers to test the platform without any financial commitments. Additionally, Aweber provides a 30-day free trial for all its paid packages.


In conclusion, Aweber is an outstanding email marketing platform suitable for businesses of various sizes. Through its range of pricing options, Aweber’s features are most certainly worth the cost. Whether you are a beginner or advanced user, Aweber’s user-friendly interface and customizations will allow you to create effective email marketing campaigns. If email marketing is a significant part of your business strategy, consider investing in Aweber’s services. Regardless of which plan you choose, Aweber provides a reliable and practical platform to assist you in taking your business to the next level.

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