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Breaking Down the World’s Top 100 Direct Selling Companies

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global top 100 direct selling company
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Title: The Ultimate Guide to The World’s Top 100 Direct Selling Companies

Direct selling has grown into a global industry with more than 124 million independent salespeople generating over $182 billion in revenue. Understanding the top companies in this industry can be crucial in choosing a reliable partner for direct selling business. In this article, we will discuss the world’s top 100 direct selling companies that are making waves globally.


Direct selling is a business model that has been in practice for over a century. It is a form of retail that permits salespeople to sell directly to customers, bypassing the traditional retail store model. Direct selling has flourished because of its ability to offer flexible income opportunities that appeal to a broad audience. The top companies in this industry have built an extensive distribution network through their independent sales representatives, offering a wide range of products and services to customers.

H1: Top 10 Direct Selling Companies in the World

Direct selling is a dynamic industry with numerous established and emerging companies. The top 10 companies that lead the industry are:

1. Amway – With over 3 million independent sales representatives operating in more than 100 countries, Amway is the world’s largest direct selling company. Their product line ranges from health and wellness to personal care and household items.

2. Avon – Avon is a well-known beauty brand with more than 6 million independent sales representatives. Their product line includes cosmetics, fragrances, and skincare products.

3. Herbalife – Herbalife operates in more than 90 countries with its product line spanning across nutrition, weight management, and skincare.

4. Vorwerk – This German company is primarily known for its home appliances such as vacuum cleaners, however, it has recently expanded its product line to include cosmetics and fragrances. They have over 600k independent sales representatives globally.

5. Nu Skin – Nu Skin specializes in the health and wellness industry with operations in over 50 countries. They have more than 1 million independent sales representatives worldwide.

6. Tupperware – Tupperware is an American origin company with over 3 million independent sales representatives. Their product line includes kitchenware, storage solutions, and beauty products.

7. Mary Kay – Mary Kay has been providing high-quality cosmetic products for over 50 years with operations in more than 40 countries. They have over 3 million independent sales representatives worldwide.

8. Natura – Natura is a Brazilian origin company that functions through direct selling and retail channels. They specialize in beauty and personal care products.

9. Infinitus – Infinitus is a Chinese company that produces healthcare and wellness supplements. They have over 480k independent sales representatives worldwide.

10. Telecom Plus – Telecom Plus offers telecommunication and utility services to its customers. They operate in the United Kingdom and have over 60k independent sales representatives.

H2: Companies ranking 11 to 100

The companies ranking from 11-100 are as follows:

11. Oriflame
12. Jeunesse Global
13. Forever Living
14. Health and Happiness (H&H)
15. QNet
16. Young Living
17. doTERRA
18. ACN Inc
19. Rodan + Fields
20. Ambit Energy
21. Scentsy
22. Stream energy
23. LG Household & Health Care Ltd.
24. Isagenix International
25. Primerica
26. Advocare
27. Jeunesse
28. Pola Inc.
29. Longrich
30. Shaklee
31. Mannatech
32. Arbonne
33. Liwayway China Co., Ltd.
34. Sunrider
35. Beautycounter
36. PartyLite Gifts Inc.
38. Plexus Worldwide
39. Nature’s Sunshine Products
40. PM-International AG
41. Agel Enterprises, LLC.
42. It Works! Global
43. Yanbal International
44. Natural Health Trends Corp.
45. LegalShield
46. WorldVentures
47. Take Shape for Life Inc.
48. Univera Inc.
49. Youngevity
50. Plexus Worldwide
51. 4Life Research USA LLC
52. Zurvita Holdings Inc.
53. JapanLife Co. Ltd.
54. Market America Inc.
55. Koyo-Sha Co. Ltd.
56. USANA Health Sciences Inc.
57. Viridian Energy
58. Medicare TPA Services Pvt Ltd
59. New Image Group
60. Kleeneze Ltd.
61. Zurvita Holdings Inc.
62. Zurvita Holdings Inc.
63. Vemma Nutrition Company
64. Yevo LLC
65. Gano Excel
66. Scentsations, Inc.
67. Xyngular
68. LifeVantage Corporation
69. Team National Inc.
70. Juice Plus+
71. Nikken Global Inc.
72. Global Ventures Partners Inc.
73. Princess House, Inc.
74. Neways Inc.
75. Longrich Bioscience International
77. Mannatech, Inc.
78. Cutco Corporation
79. The Juice Plus Company LLC
80. Jafra Cosmetics International, Inc.
81. Morinda, Inc.
82. Morinda Holdings, Inc.
83. Best World International
84. Team Beachbody
85. Kynect
86. Zhulian Marketing (M) Sdn Bhd
87. XanGo LLC
88. UP! International
89. Momentis, Inc.
90. Aerus LLC
91. Vestige Marketing Pvt. Ltd.
92. JoyMain International Development Group
93. Noevir Co. Ltd.
94. Arsoa Honsha Co. Ltd.
95. PartyLite Inc.
96. Essante Organics
97. Regal Ware Inc.
98. Vemma Nutrition Company
99. Zrii LLC
100. FGXpress.

H3: What Makes these companies successful?

Now that we have seen the top 100 direct selling companies, let’s look at what makes them successful.

1. High-quality products – The companies that make it to the top 100 list have high-quality products that are unique and appealing to their target audience.

2. Wide product range – The companies have a diversified product range. This widens the selection pool, attracting more customers.

3. Effective distribution networks – They have an effective direct selling system that allows their independent sales representatives to easily sell products.

4. Training programs – The companies provide training programs to their independent sales representatives to help them sell products effectively.

5. Good compensation plans – These companies offer a competitive compensation plan, allowing their independent sales representatives to earn handsomely.

H3: FAQs

Q1. What are the income opportunities in direct selling?

Direct selling offers income opportunities that range from part-time to full-time. The income generated depends on the amount of work and effort put into the business.

Q2. Can anyone become a direct seller?

Yes. Any individual can join the direct selling industry as long as they are of legal age and are willing to follow the company’s policies and procedures.

Q3. Are direct selling companies scams?

No. Direct selling companies are legitimate businesses, and the industry is regulated by laws and policies.

Q4. Can I make a living in direct selling?

Yes, you can make a living in direct selling. It requires diligence and hard work, but the income opportunity is quite high.

Q5. Can I sell products online?

Yes, most direct selling companies offer their independent sales representatives an e-commerce platform to sell products online.


The direct selling industry has grown tremendously in recent years, with numerous successful companies emerging worldwide. This article has discussed the top 100 companies in the world, as well as what makes them successful. Hopefully, it has given you insight into the industry and the opportunities available to independent sales representatives. As with any business, it requires hard work, commitment, and dedication to succeed.

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