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Exploring the Creative Possibilities of OCAD Graphic Design Program

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Exploring the Creative Possibilities of OCAD Graphic Design Program

When it comes to designing graphics, a robust and versatile software can make all the difference. The Ontario College of Art and Design University (OCADU) has been offering an excellent degree program in graphic design since 2006. The program equips students with the skills and knowledge necessary to create engaging and captivating graphic designs that bring ideas to life. In this article, we will explore the creative possibilities of the OCAD graphic design program.

A Brief Overview of Graphic Design

Graphic design is an essential aspect of modern communication. It involves creating visual content to communicate messages, ideas or information. Graphic designers use a variety of tools and techniques to create anything from logos, fonts, and images to entire websites and brand identities. Graphic design finds its applications in various industries like advertising, print or digital media, retail, and entertainment.

Exploring OCAD Graphic Design Program

OCAD Graphic Design program is designed to provide students with a comprehensive understanding of the principles and practices of graphic design. It prepares students to work in a wide range of areas, including publications, advertising, packaging, digital media, and branding.

The program focuses on the fundamentals of graphic design, including typography, image-making, and information design. Students learn the principles of visual communication, composition, and layout through hands-on studio courses. They also explore the interplay between form, content, and meaning in design.

The unique aspect of the OCAD Graphic Design program is its emphasis on creative research. Students are encouraged to explore different ways of thinking, problem-solving, and conceptualizing. They develop critical thinking, analytical, and presentation skills, which are essential for success in graphic design careers. The program also encourages students to collaborate with industry professionals, enhancing their learning experience.

Creative Possibilities of OCAD Graphic Design Program

1. Branding

The program equips students with the skills to create a unique brand identity for businesses, organizations or individuals. Students learn how to develop visual identities that resonate with target audiences, reinforcing brand messaging and values.

2. Web and App Design

Given the increasing shift towards digital media, OCAD Graphic Design program emphasizes web and app design. Students learn how to design engaging, responsive, and user-friendly websites and mobile applications.

3. Advertising

Advertising is a significant aspect of graphic design. The program prepares students to create persuasive and impactful advertising materials, including print and digital ads, billboards, and social media campaigns.

4. Print Design

Print design is an essential aspect of graphic design, and the program equips students with the skills needed to create compelling print materials like brochures, catalogs, and business cards.

5. Illustration

Illustration is an integral aspect of graphic design, and the program focuses on teaching students various illustration techniques like hand drawing, computer-generated images, and digital painting.


OCAD Graphic Design program offers an excellent opportunity for students to explore and enhance their creativity. The program provides the skills and knowledge necessary to work as a professional graphic designer in various industries. With its emphasis on creative research and critical thinking, students are well-prepared to face the challenges of the constantly evolving graphic design industry.


1. What are the admission requirements for OCAD’s Graphic Design program?
Answer: To be eligible for the program, you must have completed a high school diploma or equivalent, and submit a portfolio showcasing your artistic and creative abilities.

2. What are the career prospects for graduates of OCAD’s Graphic Design program?
Answer: Graduates can work in various industries, including advertising, print media, digital media, web design, and branding, as graphic designers or art directors.

3. What is the duration of the OCAD Graphic Design program?
Answer: The program is four years long, leading to a Bachelor of Design degree.

4. Does OCAD offer scholarships or financial assistance to students enrolled in the Graphic Design program?
Answer: Yes, the university offers a range of scholarships and financial aid programs for qualified students.

5. What are the software applications that students should be familiar with to succeed in the Graphic Design program?
Answer: Students are expected to be proficient in design software like Adobe Photoshop, Illustrator and InDesign, as well as web design and development tools like HTML, CSS, jQuery, and JavaScript.

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