Pinterest Advertising 101: How to get started with Pinterest ads

Pinterest is a social media platform that has grown rapidly over the years. With over 400 million active users each month, Pinterest is an excellent destination for businesses looking to connect with a highly engaged and active audience. If you’re thinking of advertising on Pinterest, you’re in the right place. This article will take you through the steps on how to get started with Pinterest ads.

What are Pinterest Ads?

Pinterest Ads, also known as Promoted Pins, are a form of paid advertising on Pinterest. Promoted Pins appear in Pinterest users’ feeds, search results, as well as related Pins. Promoted Pins work on a cost-per-click (CPC) basis. That means you’ll only pay when someone clicks on your Promoted Pin.

Why Choose Pinterest Ads?

There are several reasons why businesses choose Pinterest ads. Firstly, Pinterest has a highly engaged audience. Over 80% of Pinterest users use the platform to research and find inspiration for products and services. Secondly, Pinterest is a visual platform. Visuals have been shown to be effective in stimulating customer interest and building brand awareness. Lastly, Pinterest ads are cost-effective. With a low minimum spend, you can run ads on Pinterest even with a small budget.

Setting Up Your Pinterest Ad Account

To get started with Pinterest ads, you’ll first need to set up a Pinterest ad account. If you already have a regular Pinterest account, you can skip this step. Otherwise, visit the Pinterest for Business website and click on the ‘Sign Up’ button to create an account. Fill in all the necessary details, including your business name and website.

Creating a Pinterest Ad Campaign

Once you’ve set up your Pinterest ad account, it’s time to create your first ad campaign. Here’s how:

Step 1: Choose your campaign objective

Before you create your first campaign, you’ll need to decide on your campaign objective. Your objective should align with your marketing goals. Pinterest offers several campaign objectives to choose from, including:

– Brand awareness
– Traffic
– App installations
– Video views
– Conversions

Step 2: Define your target audience

Next, you’ll need to define your target audience. Pinterest offers several targeting options, including:

– Demographics – age, gender, location, and language
– Interests – based on what Pinterest users have searched for and saved
– Keywords – based on specific keywords relevant to your business
– Actalike – targeting users who behave similarly to your current customers

Step 3: Create your ad group

After defining your target audience, create your ad group. An ad group is a set of Promoted Pins that share the same targeting, budget, and schedule. You can create multiple ad groups within a campaign.

Step 4: Set your budget and schedule

Once you’ve created your ad group, set your budget and schedule. Pinterest allows you to set a daily or lifetime budget, as well as start and end dates for your campaign.

Step 5: Create your Promoted Pin

The last step is to create your Promoted Pin. You can create a new Pin or select an existing Pin to promote. Choose an image or video that aligns with your business goals and appeals to your target audience.

Frequently Asked Questions

1. How much do Pinterest ads cost?

The cost of Pinterest ads varies depending on your targeting options, audience, and bid amount. The minimum cost per click is $0.10.

2. Can I track the performance of my Pinterest ads?

Yes, you can track the performance of your Pinterest ads using the Pinterest Ads Manager. The Ads Manager allows you to see metrics like impressions, clicks, and conversions.

3. Do I need to have a Pinterest account to advertise on Pinterest?

No, you don’t need to have a Pinterest account to advertise on Pinterest. However, having an account makes it easier to create and manage your ads.

4. How do I know if my Pinterest ad is performing well?

To determine whether your Pinterest ad is performing well, track your ad metrics regularly. Look for metrics like click-through rate (CTR), cost-per-click (CPC), and conversion rate.

5. Can I advertise on Pinterest if I’m not selling a physical product?

Yes, you can advertise on Pinterest even if you’re not selling a physical product. Pinterest also offers advertising options for service-based businesses.

Conclusion

Pinterest ads are an effective way to reach a highly engaged audience and increase brand awareness. Follow the steps outlined in this article to get started with Pinterest ads. Remember to define your campaign objective, target audience, and set your budget and schedule. With a little bit of creativity and experimentation, you can create compelling Promoted Pins that resonate with your audience.