The Rise of Social Media Influencers: Top 10 to Watch in 2020
Social media marketing has come a long way from paid advertisements and sponsored posts. Today, the rise of social media influencers has revolutionized the world of marketing, with these individuals commanding an army of loyal followers that brands are eager to tap into.
Influencer marketing has proven to be a highly effective way for brands to reach out to their target audiences. According to a survey, 94% of marketers believe that influencer marketing is effective, with 78% of them planning to increase their budget in this area this year. Here are the top 10 social media influencers who are making waves in 2020.
1. Kylie Jenner (@kyliejenner)
Kylie Jenner is the youngest member of the Kardashian-Jenner family who has become a social media powerhouse in her own right. With a jaw-dropping 182 million followers on Instagram alone, Jenner’s influence has not gone unnoticed. A makeup mogul, her page features beautiful lip kits, eyeshadow palettes, and other cosmetic products that have a massive following.
2. Chiara Ferragni (@chiaraferragni)
Chiara Ferragni is an Italian designer and social media influencer. With 19.8 million followers on Instagram, Ferragni’s influence extends beyond her Italian homeland. She posts about beauty, fashion, travel, and lifestyle, and has collaborated with globally renowned brands such as Dior, Pantene and Lancôme.
3. Huda Kattan (@hudabeauty)
Huda Kattan is a makeup artist and beauty influencer who has gained a massive following on various social media platforms like Instagram, Facebook, and YouTube. Her page, @hudabeauty has a mammoth following of 43.2 million followers on Instagram alone. As a beauty expert and founder of Huda Beauty, she shares tutorials, beauty tips, product reviews, and behind-the-scenes glimpses into her life.
4. Camila Coelho (@camilacoelho)
Camila Coelho is a YouTuber, fashion blogger, and makeup artist who has amassed an impressive following on social media with 8.6 million followers on Instagram. This Brazilian beauty has worked with major fashion brands like Revolve, Dior, and Net-a-Porter, and her page features fashion, beauty, and lifestyle content.
5. James Charles (@jamescharles)
James Charles is an American makeup artist, hairstylist, and social media influencer. With over 20 million subscribers on YouTube, Charles has collaborated with major brands like Sephora, Morphe, and Covergirl. He posts beauty tutorials, makeup product reviews, and behind-the-scenes glimpses of his life, and is an advocate for the LGBTQ+ community.
6. Zoella (@zoella)
Zoe Sugg, better known as Zoella, is a YouTuber, author, and social media personality. With over 11 million subscribers on YouTube and 9.1 million followers on Instagram, she has won multiple awards for her vlogs, and authored several books. Her page features beauty, fashion, and lifestyle content, and she has collaborated with major brands such as Clinique and Superdrug.
7. Lele Pons (@lelepons)
Lele Pons is a Venezuelan internet personality, actress, and singer who has gained a massive following on various social media platforms. With 41.5 million followers on Instagram, Pons has collaborated with globally renowned brands like Hollister, and her page features comedy, music, and lifestyle content.
8. Nikkie de Jager (@nikkietutorials)
Nikkie de Jager, better known as Nikkie Tutorials, is a Dutch YouTuber and makeup artist. With over 13 million subscribers on her YouTube channel, which features makeup tutorials, makeup product reviews, and beauty hacks, she has collaborated with global brands like Too Faced, Ofra Cosmetics, and Maybelline.
9. Jackie Aina (@jackieaina)
Jackie Aina is an American beauty YouTuber who has over 3 million subscribers on YouTube alone. A makeup artist and beauty expert, her page features makeup tutorials, product reviews, and skincare tips. In 2018, she launched her makeup line, FORVR MOOD.
10. Emma Chamberlain (@emmachamberlain)
Emma Chamberlain is an American YouTuber and social media personality. With over 8.5 million subscribers on YouTube, Chamberlain creates vlogs that feature a mix of lifestyle, beauty, travel, and fashion. She has collaborated with brands like Louis Vuitton, and has been named one of Forbes 30 under 30.
Conclusion
Social media influencers are revolutionizing the world of marketing, and choosing the right one can mean a significant difference in terms of engagement and conversion rates. The power of social media influencers is only continuing to grow, and these top 10 influencers are ones to watch out for in 2020 and beyond.
FAQs:
1. Who is the most followed social media influencer in 2020?
Answer: Kylie Jenner is the most followed social media influencer in 2020, with over 182 million followers on Instagram.
2. How effective is influencer marketing?
Answer: According to a survey, 94% of marketers believe that influencer marketing is effective.
3. How do social media influencers monetize their content?
Answer: Social media influencers can monetize their content in various ways, including sponsored posts, affiliate marketing, and collaborations with brands.
4. Who is the youngest influencer on the list?
Answer: Emma Chamberlain, with over 8.5 million subscribers on YouTube, is the youngest influencer on the list.
5. What industries are social media influencers most popular in?
Answer: Social media influencers are most popular in the fashion, beauty, lifestyle, and travel industries.
