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Understanding the Omnisend Pricing Model: A Guide for E-commerce Businesses

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Understanding the Omnisend Pricing Model: A Guide for E-commerce Businesses

As an e-commerce business owner, you know that finding the right email marketing tool is crucial to growing your business. Omnisend is a popular automation platform that helps businesses create and send relevant messages to their customers across multiple channels. However, choosing the right pricing plan can be a bit tricky. In this guide, we’ll take a closer look at the Omnisend pricing model and help you find the plan that works best for your business.

Why Choose Omnisend

Omnisend is an all-in-one marketing automation platform that offers a wide range of features to help businesses grow. It’s designed specifically for e-commerce businesses, making it easy to create and send personalized messages to your customers. Some of the features include email campaigns, SMS messaging, web push notifications, automated workflows, and more.

Moreover, Omnisend integrates seamlessly with multiple e-commerce platforms, such as Shopify, Magento, WooCommerce, BigCommerce, and more. This integration allows businesses to build targeted campaigns without the need for any coding knowledge.

Nowadays, email marketing has become a popular advertising method, and Omnisend offers a variety of tools to help businesses improve their customer outreach. However, in order to use Omnisend effectively, you need to understand their pricing model to determine which plan suits your business needs.

The Omnisend Pricing Plans

Omnisend offers four pricing plans to choose from: Free, Standard, Pro, and Enterprise. Each plan provides different features and benefits. You can choose the plan that best fits your business requirements and budget.

1- Free Plan

The free plan is the most basic plan offered by Omnisend. It offers core features like email marketing, signup forms, and basic segmentation, SMS messaging, and some other features with a limit on monthly email and SMS credits. The free plan is perfect for start-ups or small businesses with fewer contacts and basic marketing needs.

2- Standard Plan

The Standard plan is the most popular plan offered by Omnisend. It’s designed for small and medium-sized businesses that need more advanced features. It includes all the features in the free version, plus additional features like automation workflows, advanced segmentation, and Google Customer Match. The monthly email and SMS limit are higher, and businesses also get access to priority support.

3- Pro Plan

The Pro plan is designed for growing businesses that require more advanced features like Facebook Custom Audiences, abandoned cart campaigns, and product analytics. It offers all the features in the Standard plan, plus more email and SMS credits, advanced reporting, and priority support.

4- Enterprise Plan

The Enterprise plan is designed for larger businesses with high email and SMS marketing requirements. This plan offers all the features that Pro plan offers plus additional features like a dedicated account manager, custom integration, and unique pricing plan.

Which Plan is Right for Your Business?

Choosing the right plan for your business largely depends on your business requirements and budget. Here are some factors to consider when choosing the right Omnisend plan:

1-Smaller Business

If you are just starting an e-commerce business or have limited requirements, you can opt for the Free or Standard plan.

2-Growing business

If you have a growing e-commerce business that requires more advanced features, you can go with the Pro plan.

3-Large business

If you have a large e-commerce business with high email and SMS marketing needs, you can select the Enterprise plan.

Frequently Asked Questions About Omnisend Pricing

Q. How to upgrade to a higher Omnisend plan?

You can easily upgrade your current plan to a higher plan via the billing section of your Omnisend account.

Q. Can I switch between plans if my business needs change?

Yes, you can switch between plans if your business needs change. You can upgrade or downgrade your plan as per your requirements.

Q. What happens if I exceed my email or SMS monthly credit limit?

You have to pay additional fees if you exceed your monthly email or SMS credit limit.

Q. What payment methods are available?

Omnisend accepts all major credit cards, including Mastercard, Visa, and American Express.

Q. Is there any contract or commitment for subscription plans?

No, there is no contract or commitment for subscribing to Omnisend. You can cancel the subscription whenever you want.


In conclusion, Omnisend is an excellent marketing automation platform for e-commerce businesses. However, it’s important to understand their pricing plans to determine which plan best suits your business needs. Whether you are just starting your business or have a large business with complex e-commerce requirements, Omnisend has a plan that meets your needs. Don’t wait—start leveraging Omnisend’s powerful e-commerce automation capabilities today!

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